Each event offers various event tickets entitling attendees to admission rights or additional services related to the event. To use an analogy, it's similar to purchasing train tickets, where first and second ticket classes are two different ticket types with different prices. If your attendees opt for a first-class ticket, they are entitled to choose a window, table, or compartment seat. When using run.events, we would refer to first-class and second-class tickets as the different 'Ticket Types'. However, attendees can also purchase additional services only after obtaining an initial ticket, such as booking a parking place at the train station, pre-ordering a meal in the train restaurant, or upgrading to a window, table, or compartment seat with a second-class ticket. These additional purchases are known as "Ticket Add-Ons" in run.events, and you can specify which add-ons are available for each Ticket Type. Regardless of whether attendees obtain seats through a first-class ticket or a second-class ticket with an additional ticket add-on, there will be a limit on the number of window or compartment seat options available on the train. These are referred to as "Ticket Options" in run.events, and you can track the availability of these options across all Ticket Types and Ticket Add-Ons. By utilizing Ticket Types, Ticket Add-Ons, and Ticket Options, you can offer attendees fine-grained options and services when purchasing tickets for your event. This approach allows attendees to identify and understand the services available easily.
Since run.events collects only a minimal amount of data about its users, it's up to event organizers to decide which additional data they want to collect from attendees when they purchase tickets. This data varies from event to event and may include personal information such as pronouns, dietary requirements, or even t-shirt sizes. With run.events, organizers can define these additional fields for each Ticket Type, and attendees must provide this information when they assign their tickets.
Each Ticket Type and Ticket Add-On can have its price, but that price doesn't have to be fixed in run.events! You can define different price periods where you offer the same ticket types for a discount or even a price larger than the default price. This is useful for 'blind-bird' and 'early-bird' ticket pricing scenarios. With run.events, you can manage these price differences using a single Ticket Type or Ticket Add-On without creating a new Ticket Type for each pricing change. Furthermore, run.events enables you to create quantity discounts for attendees ordering a larger number of tickets and can get them at cheaper prices.
When you create your event in run.events, you will be asked to select a default tax related to your event, such as issuing tickets and sponsor invoices. This might be enough for most events, but it won't be for some. Some EU countries allow the Reverse Charge rule from other EU countries once attendees buy their tickets. For those ticket invoices, the tax amount will be 0. Other EU countries always require VAT for ticket invoices, while others have different tax rates for event services and catering. If you, as an event organizer, offer tickets solely based on catering, a different tax might apply to those tickets than other ticket types. This is usually the case with separate 'VIP Dinner' ticket types. Luckily, run.events supports you even with the most complex scenarios. For each ticket type, you can decide if you will use only the default tax rate from the event or create exception rules when different tax rates and tax types are used. Those rules can be based on ticket types, the type of customer (individual or business), the customer's country (important for the Reverse Charge rule tax exempts), or a combination of the abovementioned factors.
run.events offers a first-class experience for ticket purchasing and ticket assignment to event attendees. Still, it's equally important for event organizers always to know how many tickets have been purchased, which types of tickets have been purchased, how many tickets, add-ons, and options still are available, how many of those tickets have been refunded or canceled, and how many of those tickets are still assigned or unassigned to attendees. run.events offers advanced visual analytics based on ticket type, ticket status, and attendee, which enables event organizers always to have ticket sales information, finances, available tickets, add-ons, and options.