To create sponsor ticket types, start by opening your event and creating the various sponsorship ticket types you want to offer. You don't need to assign these tickets yet, but it's important to create them. You may choose to have only one ticket type for sponsors, or you may create multiple types for different levels of access. For example, you can create a ticket type for expo floor access only, a ticket type that includes access to both the expo floor and sessions/panels, and a ticket type that enables access to the VIP dinner. The types of tickets you offer depend on the nature of your event.
To create the ticket types, log in to your event, open Event Settings, and select Ticket Configuration. From there, create all the ticket types you intend to offer to sponsors. Be sure to select "sponsors" in the appropriate drop-down field.