With run.events, event organizers can easily define and set up sponsorship items and packages. For example, a gold sponsorship can contain a sponsorship booth of a certain size, several event tickets, an ad in the event brochure, and a roll-up in the registration hall. Of course, individual items can be part of multiple packages too. Furthermore, some items can be purchased individually (such as brochure ads, for example), while others are less suitable for that method.
You can use run.events to store and track information about your sponsors: their legal data, personnel, and involvement throughout previous years. We have therefore developed a special type of customer relationship management (CRM), which is especially suitable for tracking and managing event sponsors and service partners. Reuse that information for any of your events to follow the entire course of future negotiations.
Sponsor negotiations will ideally result in contract signing. run.events make it possible for event organizers to create contracts based on sponsorship packages and items, define special pricing and discounts, and manage the complete contract life-cycle, including signing, invoicing, and payment tracking. Furthermore, sponsorship contracts may contain items that include a physical sponsor presence, such as an exhibition booth, branded coffee bar, or any other item which requires sponsor staff to be physically present at the event. In that case, you can, for example, assign numbers to those exhibition booths and include them in the floor plans.
Once the sponsorship contracts are signed, you must deal with tasks necessary for your sponsors to succeed at your event. It is usually required from event organizers to handle a great deal of communication with sponsors, and this is where setting tasks and deadlines might help. run.events enable you to designate and track tasks for individual sponsors or a group of them. You can also decide who on the sponsor’s side can manage those tasks and mark them as completed.
Before the event starts, you can easily onboard sponsors and exhibitors, enabling them to have a great event experience. Event organizers can help them decide which booth staff will have permission to scan and gather leads, fine-tune their lead classification and assessment, and configure who will access the leads database once the event finishes. Furthermore, you can turn on the lead analytics option so your sponsors can have visual insights into lead roles, companies, countries, and similar aspects.
