How CRM (Sponsors & Customers) Works
Professional relationship management for both sponsor partnerships and customer engagement throughout your events.
1. Sponsor Packages
Create strategic sponsorship packages and track partnerships
2. Customer History
Track customer attendance patterns across multiple events
3. Lead Capture
Professional mobile lead retrieval with instant CRM export
4. ROI & Analytics
Measure sponsor ROI and customer engagement trends
Built-In Expo CRM System
Create sponsor offerings, sell packages, and onboard partners quickly with integrated CRM.
Complete CRM Management
End-to-end sponsor relationship management
Sponsorship Sales Tracking
Track sponsorship negotiations, monitor leads and conversions, and manage contracts and renewals seamlessly.
Expo Plans & Floor Management
Organize expo plans, booth allocations, and floor layouts with integrated management tools.
Sponsor Communications
Keep sponsors updated via newsletters and automated communications throughout the event lifecycle.
Customizable Sponsor Packages
Strategic package development and pricing
Value-Driven Package Creation
Create customizable sponsorship packages with pricing and availability, combining offerings into strategic packages.
Tailored Sponsor Offerings
Develop tailored offerings to fit specific sponsor needs and budget requirements.
Calls for Sponsors
Issue professional calls for sponsors and exhibitors to attract new partnerships and expand revenue.
Advanced Customer Relationship Management
Track customer engagement, attendance patterns, and build lasting relationships across multiple events.
Customer Intelligence & Insights
Deep understanding of customer behavior
Multi-Event Attendance Tracking
Track how many people from companies like Siemens attended your last two years of conferences and identify trends.
Customer Journey Mapping
Visualize customer engagement across multiple touchpoints and events to understand their complete journey.
Corporate Account Management
Manage relationships with enterprise customers, track team attendance, and identify growth opportunities.
Real-World Customer Insights
See customer patterns in action
Siemens Attendance Analysis
The Easiest Lead Retrieval In The World
Transform your mobile app into the ultimate lead retrieval tool with badge scanning in less than 2 seconds.
Mobile App Integration
Sponsors use the same event app for lead retrieval, eliminating third-party software or badge scanners.
Smart Lead Qualification
Enhanced lead qualification with custom one-tap labels, ratings, and detailed notes for better lead management.
Offline & Export Capabilities
Reliable offline functionality and seamless CRM integration for continuous lead management.
Self-Service Sponsor Portal
Empower sponsors with autonomous access to leads, dashboards, and performance analytics through dedicated portal.
Comprehensive Portal Access
Complete self-service capabilities for sponsors
Leads Dashboard
Sponsors access leads dashboard in the web application for evaluating and categorizing collected leads.
Task Management
Task tracking with accessible insights into responsibilities and fulfillment status directly on sponsor dashboard.
Staff Management
Manage sponsor and exhibitor staff with permissions and assign tasks while tracking progress through portal.
Staff & Permission Management
Role-based access and team coordination
Role-Based Tickets
Sponsors receive tickets that can be assigned to staff with specific roles like Lead Managers and Task Managers.
Seamless Onboarding
Lead retrieval setup and staff onboarding managed directly from Expo CRM for streamlined operations.
Team Collaboration
Multiple team members can add notes on the same lead, enabling collaborative lead management and follow-up.
Attendee Engagement & Gamification
Drive booth traffic and maximize sponsor exposure with gamification features that encourage attendee participation.
Coin Collection System
Attendees collect coins by visiting booths and participating in sessions, creating natural traffic flow to sponsor areas.
Live Leaderboards
Real-time leaderboards keep attendees engaged and create competitive atmosphere for booth visits.
Raffle Capabilities
Built-in raffle system with random winner selection from booth visitors or all attendees for sponsor promotions.
Advanced Networking & Communication Tools
Comprehensive engagement tools that help sponsors connect with qualified attendees and build meaningful business relationships.
Smart Attendee Targeting
Advanced search and qualification tools
Multi-Criteria Search
Attendee search capabilities by name, country, job role, or company for targeted outreach and qualification.
Public Chat Groups
Facilitate networking through public chat groups in the mobile app for broader engagement opportunities.
Direct Messaging
Private messaging capabilities enable direct sponsor-to-attendee communication and follow-up conversations.
Meeting & Booth Organization
Professional scheduling and booth management
Meeting Organization
Comprehensive meeting organization tools for sponsors to schedule and manage attendee appointments.
Booth Invitations
Send targeted booth invitations to qualified attendees based on profile criteria and interests.
Networking Functions
Advanced networking functions that facilitate meaningful connections between sponsors and target attendees.
Comprehensive ROI Tracking & Analytics
Demonstrate measurable sponsor value with detailed analytics and performance reporting that justifies investment and drives renewals.
Revenue & Sales Reporting
Comprehensive sponsors and exhibitors sales reporting with detailed revenue attribution and performance metrics.
Sponsor Success Analysis
Track what truly matters, from engagement measurement to lead quality assessment and conversion tracking.
Retention & Growth Analysis
Track new and lost sponsors, identify upgrades and downgrades of sponsorship packages for strategic planning.
Core Sponsors CRM Features
Everything sponsors need to sell, capture leads and prove ROI.
Package Creation
Strategic tiered packages with clear value propositions and automated proposal generation.
Lead Retrieval System
Mobile lead capture with QR scanning, qualification tools, and instant CRM export capabilities.
ROI Analytics
Real-time performance tracking with engagement metrics and revenue attribution reporting.
Self-Service Portal
Automated sponsor management with profile editing, service ordering, and performance access.
Sponsors CRM Workflow
See how Sponsors CRM systematises partner management and renewals.
Before: Revenue Gaps
Traditional sponsorship approach
Ad-hoc sponsorship packages
No strategic pricing or value tiers
Manual lead collection
Business cards and spreadsheets
No ROI measurement
Sponsors can't justify renewal investment
After: Revenue Engines
With run.events Sponsors Module
Strategic package tiers
Bronze, silver, gold with clear value differentiation
2-second lead retrieval
Mobile scanning with instant CRM export
Complete ROI tracking
Performance dashboards justify renewals