3 ways how event technology can defeat inflation

May 09, 2023 / 3 min read
By: Adis Jugo , President (Technology) run.events GmbH

Inflation was a persistent challenge for economies and the just-about-to-start recovering event industry in the preceding months. It's going to stay with us for sure, as food costs are still rising, announcing that the battle is about to continue. At the same time, the event industry returns in full force, challenged by the ongoing economic downturn, rising costs, and staffing shortages impacting event budgets. According to the source, there are some promising signs that inflation in the Eurozone is easing up and hitting its lowest levels. If you doubt how event technology can defeat inflation, let's go through these three ways of increasing control. 

 

How technological growth helps defeat inflation

One of the purposes of technological advances is to make products and processes cheaper, faster, and more applicable everywhere. Famous Gordon Moore posited that roughly every two years, the number of transistors on a piece of silicon would double, and prices would halve. Under Moore's Law, computing power ramps up exponentially with failing costs, assuming that products and processes are cheaper, faster, and better alive and well. Event technology develops faster than ever, making event management platforms particularly beneficial when defeating inflation.

Data-driven decision making

Event technology allows event planners to gather valuable data about their target audiences, including their interests, preferences, and behaviors. Event organizers usually face a comprehensive list of setbacks leading to higher licensing, maintenance, and operational costs. To name a few:

  • Too much time and money are spent on maintaining different tools
  • More personnel are needed to operate different platforms
  • Complex data migration requires the introduction of different software tools 

By leveraging event technology, such as event management software and analytics tools, businesses can defeat inflation by gaining a competitive edge and making more informed decisions.

Virtual & hybrid events and cost reduction 

According to Forbes, virtual events boomed in 2020, up to 1000% from the previous year. Virtual events have many advantages when in-person attendance is impossible or when event planners consider extending their reach using hybrid ones. With its ability to be held anywhere at any time and accessible to people with a range of physical impairments, it also brings advantages in cost reduction.

Inflation affects travel, accommodation, and other expenses, making it more difficult for businesses to participate in trade shows, conferences, and other events. Virtual events eliminate many of these expenses, making them cost-effective solutions at a fraction of the cost. But in many cases, virtual events demand different collaboration tools to make a success, which is counterproductive from the cost perspective.

This type of modernized approach allows event planners to provide unique offerings for all kinds of audiences, at the same time defeating inflation by:

  • Reduction of catering costs
  • Travel expenses
  • Speaker rates reduction
  • Reduction of marketing expenses

Virtual events eliminate many of these expenses, making them a cost-effective solution for businesses looking to stay connected with customers and clients while aiming with event technology to defeat inflation.

 

Automation and streamlining processes

Inflation can result in increased labor costs, making it crucial for event planners to streamline processes and reduce inefficiencies. Event technology can defeat inflation in many ways, especially when automating tasks associated with event planning and management, such as registration, ticketing, and marketing.

For example, the badge printouts can be done on-site or remotely, which strongly affects processing speed and whether or not you will have nervous queues at the registration desk. Make no need to waste time digging around in a pile of already-printed badges when you can issue them the moment the attendee approaches the registration desk.

Additionally, event technology helps organizers identify further areas of inefficiency, allowing them to optimize their processes and reduce costs even further.

Event technology helps event planners stay competitive while defeating deflation

Event technology can be a powerful tool for event planners looking to defeat inflation using these 3 ways and stay ahead of the competition. Event organizers can use virtual events, data-driven decision-making, and automation to reduce costs, make informed decisions, and streamline processes. For sure, inflation will continue to impact businesses across the globe. In contrast, event technology continues to offer a viable solution for those looking to stay competitive in a challenging economic environment.