Selling Tickets

Ticket sales are the first experience attendees will have with your event. They will only form a positive opinion if the buying process is trouble-free and simple. This is why run.events pay extra attention to the ticket sales experience. Attendees can choose if they are buying (and paying for) tickets as individuals or purchasing them for their company. It is often the case that companies want to buy tickets at the earliest and then decide who be the ticket owner. run.events support both scenarios and provide an intuitive and easy-to-use ticket-purchasing user experience.

Attendees can easily choose how to pay for their tickets using one of the multiple payment options. run.events use Stripe as the payment provider, so you don't need to to worry about money transactions. The Stripe setup process is already automated for you: with each run.events organizer account, a connected Stripe account is automatically created in the background.

run.events don't hold back your money. As an event management platform, we won't interfere in making you choose if you want daily, weekly, monthly, or manual payouts from the connected Stripe account and how much money you will keep on your account to handle ticket cancellations and refunds.

Integrating ticket sales into your web site

run.events makes it easy for you to integrate ticket sales into your website. You have the option to use our well-designed, fully customizable embed widget, which can be adjusted to match your website style and corporate identity. Alternatively, you can utilize a ticket sales page provided by us, where you can direct your attendees for ticket purchases. This sales page can also be personalized with your corporate colors and event logo. Our ultimate goal is to ensure a seamless, effortless, and intuitive ticket-buying experience for your attendees.

Customizing ticekts

Since run.events collects only a minimal amount of data about its users, it's up to event organizers to decide which additional data they want to collect from attendees when they purchase tickets. This data varies from event to event and may include personal information such as pronouns, dietary requirements, or even t-shirt sizes. With run.events, organizers can define these additional fields for each Ticket Type, and attendees must provide this information when they assign their tickets.

Ticket pricing

Each Ticket Type and Ticket Add-On can have its price, but that price doesn't have to be fixed in run.events! You can define different price periods where you offer the same ticket types for a discount or even a price larger than the default price. This is useful for 'blind-bird' and 'early-bird' ticket pricing scenarios. With run.events, you can manage these price differences using a single Ticket Type or Ticket Add-On without creating a new Ticket Type for each pricing change.

Applying taxes

When you create your event in run.events, you will be asked to select a default tax related to your event, such as issuing tickets and sponsor invoices. This might be enough for most events, but it won't be for some. Some EU countries allow the Reverse Charge rule to be applied for ticket sales. For those ticket invoices, the tax amount will be 0. Other countries might have different tax rates for event services and catering. If you, as an event organizer, offer tickets solely based on catering, a different tax might apply to those tickets than to the standard event tickets. This is usually the case with separate 'VIP Dinner' ticket types.

Luckily, run.events supports you even with the most complex tax scenarios. For each ticket type, you can decide if you will use only the default tax rate from the event or create exception rules when different tax rates and tax types are used. Those rules can be based on ticket types, the type of customer (individual or business), the customer's country (important for the Reverse Charge rule tax exempts), or a combination of the abovementioned factors.

Ticket analytics

run.events offers a first-class experience for ticket purchasing and ticket assignment to event attendees. Still, it's equally important for event organizers always to know how many tickets have been purchased, which types of tickets have been purchased, how many tickets, add-ons, and options still are available, how many of those tickets have been refunded or canceled, and how many of those tickets are still assigned or unassigned to attendees. run.events offers advanced visual analytics based on ticket type, ticket status, and attendee, which enables event organizers always to have ticket sales information, finances, available tickets, add-ons, and options.

Issuing and managing discount vouchers

Managing vouchers is an important part of ticket sales. run.events come with advanced and fully featured voucher management at event managers' disposal. When creating vouchers, you can define their purpose and how many times they are redeemable or outline those that give attendees either a fixed amount or a percentage discount and those which reveal or hide tickets and add-ons which wouldn't be accessible otherwise. Oversee with ease how many times each voucher has been redeemed and how many tickets have been discounted during sales.

Issuing invoices

run.events makes invoicing an easy and seamless task for event organizers.

Each time someone purchases tickets and a financial transaction is involved, they will be issued an invoice in your corporate branding with correctly calculated taxes. You can define tax rates and rules to apply various taxes to customers based on their type and location. If you are in the European Union, some countries allow you to use the reverse charge rule when selling tickets to other EU states. run.events supports all those tax-related scenarios.

You can also easily customize your invoices by simply adding custom text and footers which will appear on each invoice. Invoices issued by run.events are e-invoices, easily imported into most modern enterprise resource planning (ERP) systems. In addition, you can export invoice data as a CSV file and import that CSV file later where needed.

Tracking payments

Attendees can choose between multiple payment methods for ticket purchases. Some of those payment methods provide immediate transfers without delay (such as credit card payments), while others have a possible delay of several hours or even a few days. For the majority of payments run.events will provide automated tracking. However, manual payment tracking is always optional. Supported payment methods will depend from country to country. We use Stripe as our payment processor, and customers can find the list of payment methods supported by Stripe here.

Managing refund and cancellation requests

There will be situations where attendees will require ticket cancellations, which may include refunds for ticket invoices. run.events enables attendees to create ticket cancellation and refund requests, enabling event organizers to review those requests, fully or partially approve them, or decline them. If the organizer has fully or partially approved a refund request, run.events will use Stripe integration to refund the money to the attendees immediately.

In the process, run.events will also issue Invoice Cancellation or Invoice Correction documents, along with the revised Invoice documents. This is super convenient as it immediately completes all the paperwork for the attendee and the event organizer.

Selling Tickets

Selling tickets is the core business element for every event organizer. The ticket-purchasing experience must become an excellent one! Both for attendees buying tickets and organizers tracking and managing sales and real-time analytics.

Blog

The run.events blog is all about the event industry, the latest tech in the scene, and how we can make our lives as event organizers just a little bit easier.

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