Before the event

Ticketing Service

With the Ticketing Service, run.events sells the tickets for your event, collects the money and transfers it to you. You set the ticket terms; we handle the sales, attendee questions, cancellations and refunds. The service is for organizers of B2B events, conferences and congresses, trade fairs, association and corporate events, and for event agencies.

Ticketing Service: run.events runs your ticket sales, either as the seller or on your behalf, handles refunds and transfers the money to you.

Two seller models

Your contract sets which of the two models applies.

  • run.events is the seller.

    run.events issues the invoices and handles VAT, payments and refunds.

  • run.events sells on your behalf.

    You remain the seller. run.events runs the sales and collects the money.

What the Ticketing Service includes

An attendee collects her welcome bag at the European Collaboration Summit 2025
  • Ticket sales through run.events Audience Management.
  • Collection of the payments.
  • Answers to attendee questions.
  • Cancellations and refunds, according to the ticket terms you set.
  • Transfer of the money to you, on the payout schedule agreed in your contract.

How the Ticketing Service works

  1. Free 30‑minute consultation.

    You describe your event and your ticket types.

  2. Contract.

    Together we agree on the seller model and the payout schedule.

  3. Ticket terms.

    You set the ticket terms, including the rules for cancellations and refunds.

  4. Sales.

    run.events sells the tickets, collects the money and answers attendee questions.

  5. Payout.

    run.events transfers the money to you as agreed.

Who the Ticketing Service is for

Organizers who want ticket sales, payments and attendee questions handled for them, including event agencies that organize ticketed events.

Attendees in the exhibition hall at the European Collaboration Summit 2026
  • run.events Audience Management: ticket types and add-ons, prices that change by sales period (such as early-bird prices), card payment through Stripe (with Apple Pay and Google Pay) or bank transfer, e-invoices in ZUGFeRD and Factur-X formats, and EU VAT reverse charge.

  • On-Site Check-In, for checking in your ticket holders at the venue.

FAQ

Who is the seller of the tickets?

Either run.events, which then issues the invoices, or you, with run.events selling on your behalf. Your contract sets which model applies.

When do we receive the ticket money?

run.events transfers the money on the payout schedule set in your contract.

Who answers attendee questions and refund requests?

run.events answers attendee questions and handles cancellations and refunds according to the ticket terms you set.

Does card data pass through run.events?

No. Card payments are processed by Stripe, which is PCI-certified. run.events never receives the card data.

What happens to our attendee data?

run.events is GDPR compliant, hosts personal data in the European Economic Area unless you request otherwise, and never sells customer or attendee data.

Every service starts with a free 30‑minute consultation.

Book a free 30-minute consultation