Marketing
Everything that happens between a potential attendee's first exposure to your event and their completed registration. Abandoned cart recovery, multi-channel attribution, influencer campaign management, gamification mechanics, and an AI-powered site builder — all drawing from the same attendee data layer.
run.events Marketing helps organisers sell tickets, with abandoned-cart recovery, influencer campaigns, gamification, campaign attribution, marketing reports and an AI site builder.
Fill seats, recover revenue, prove ROI
Turn every exposure into a registration, every registration into an advocate, and every advocate into a data point you can measure — all in one marketing suite.
Cart Recovery
Track every session across 13 checkout steps. Pinpoint where people drop off, segment them, and recover with personalised vouchers and email campaigns.
Influencer Marketing
Turn speakers, sponsors, and attendees into brand ambassadors. One-click LinkedIn shares with dynamic cards, voucher attribution, and conversion leaderboards.
Precision Attribution
Auto-capture UTMs across every channel. Segment attendees by source, campaign, or ad platform — and see which investment actually drove the sale.
AI Site Builder
Describe what you want and the AI generates branded, WCAG-compliant pages instantly. Already knows your colours, tickets, agenda, and speakers.
Recover the sales you're already losing
Track every registration session across 13 distinct checkout steps, pinpointing exactly where potential attendees abandon. Segment abandoned carts by step, country, company, date range, or marketing source, then win them back with personalised bulk campaigns — complete with promotional vouchers and customisable templates.
Zero-cost viral marketing, powered by your own community
Transform speakers, sponsors, and attendees into brand ambassadors who share professionally designed campaign cards on LinkedIn with one click. Three campaign types target different audiences, each with dynamic personalisation, voucher attribution, and leaderboards that drive real competition.
Make engagement the game
Set up a virtual currency with custom naming, initial allocation, and earning rules tied to real event activities. Attendees spend coins on giveaways from organisers or sponsors, and even make certain items (like coffee) purchasable with coins to incentivise deeper engagement.
Know exactly which campaign earned the sale
Complete multi-channel attribution: automatically capture UTM parameters (source, medium, campaign, content) from newsletters, paid social, organic search, influencer campaigns, AI search, and direct referrers. Then segment attendees by source to analyse conversion rates side-by-side.
Granular ad platform visibility: drill down into Facebook, LinkedIn, Twitter, Instagram, and TikTok campaigns to see exactly which creatives and audiences converted.
Describe your page. Get a site.
The AI already knows your event context — colours, logos, ticket types, agenda, speakers, and sponsors — so you never duplicate data. Generate branded, WCAG 2.1 AA compliant pages in seconds.
AI Page Generation
Describe what you want — registration page, agenda view, speakers showcase, FAQ, or anything custom — and the AI generates professional, branded pages instantly.
- Typical event pages (registration, agenda, speakers, sponsors)
- Information and custom pages
- Automatic brand matching
- Re-use your existing event data
Multi-lingual Publishing
AI-powered translation and publishing across every language your audience speaks. Centralised media management and documents/downloads keep everything in sync.
- AI translation per page or site-wide
- Centralised media library
- Documents & downloads manager
- Live, versioned content updates
Accessible by Default
Every page is automatically WCAG 2.1 AA compliant, responsive, and mobile-optimised. The AI even writes alt text for uploaded images to fulfil accessibility requirements.
- WCAG 2.1 AA compliance out of the box
- Responsive & mobile-optimised
- AI-generated image descriptions
- Keyboard-navigable components
Download the complete
Event Marketing brochure
Get the full overview of Event Marketing in a beautifully designed PDF — perfect for sharing with your team, stakeholders, or sponsors.