Products
Solutions & Partners
Professional Services
Resources
Everything you need to know about run.events — from pricing and migration to support and ticketing strategy.
run.events is AI-native event management software for B2B conferences, congresses, associations and expos. One platform covers registration and audience management, abstract and agenda management, exhibitor and booth management, check-in and badging, event marketing, an events CRM, a white-labeled mobile app, AI matchmaking, and online and hybrid events. It is developed and operated in the EU by run.events GmbH (Germany) and run.events OÜ (Estonia).
run.events is used by organisers of B2B conferences and conventions, associations, corporate events, and expos and trade fairs, as well as by event agencies and PCOs who run events for their clients. Customers include BIE France, Düsseldorf Congress, and LeatCon.
Yes. run.events includes a white-labeled, AI-powered event app branded to your event, with the personalised agenda, networking, AI matchmaking and attendee messaging. Organisers who run several events a year can use a multi-event organizer app that holds all of their events in one branded app.
Yes. AI matchmaking recommends relevant people, sessions and exhibitors to each attendee based on their profile and interests, and helps them book meetings before and during the event. At ECS 2026, attendees booked an average of 4.2 meetings each, with 78% of attendees scheduling at least one meeting.
run.events is sold as an annual subscription based on your event volume, with no per-ticket fees. Plans start at €4,300 per year for up to 500 attendees. Enterprise organisers running multiple events per year are our typical customers — book a call for a quote tailored to your event volume. Professional services and Premium or Ultimate support are priced separately.
Unlike traditional ticketing platforms that charge per-ticket fees (typically 1–3 € per ticket plus a percentage of sales), run.events offers transparent, predictable annual subscription pricing based on your event volume. This eliminates unexpected costs and becomes more cost-effective as your events scale.
Yes. run.events replaces numerous point solutions in a single subscription. Based on a comparison of equivalent point solutions, event organisers running two events of 1,000 attendees each can save up to €14,320 per year — a reduction of up to 67% — compared to their previous combined tool subscriptions. See our full cost comparison page for a detailed breakdown.
No. run.events is built by analysing the best features across specialised tools and incorporating them into one platform. Many clients report that the unified solution provides more powerful capabilities than their previous multi-tool approach, especially in data integration and analytics.
We provide a free ROI calculation that factors in your current technology costs, event volume, and operational expenses. During a consultation, our specialists develop a comprehensive ROI projection specific to your organisation's needs and goals.
Most customers are fully live within 2–4 weeks, depending on their specific requirements. Our onboarding specialists guide you through every step to ensure a smooth transition.
run.events is built on EU-hosted, enterprise-grade infrastructure with end-to-end encryption, regular security audits, ISO 27001 certification, GDPR compliance, and EU AI Act readiness. We never sell your data or your attendees' information. Details are on our Security & Compliance page.
run.events is currently working towards ISO 27001 certification. The platform is GDPR compliant, EU AI Act ready, and runs entirely on EU-hosted infrastructure, which supports public-sector and enterprise procurement requirements.
Yes. run.events manages in-person, virtual, and hybrid events with equal effectiveness. The platform includes built-in virtual event features such as streaming integration, virtual networking, and engagement tools.
run.events is purpose-built for B2B conferences and expos — events that require abstract and speaker management, exhibitor and sponsor tools, multi-track agendas, and enterprise-grade registration. It scales from intimate professional gatherings to large congresses with thousands of delegates.
Yes. The platform is fully EU-hosted and operated jointly by run.events GmbH (Germany) and run.events OÜ (Estonia). All data stays within the EU, which is important for compliance with GDPR and public sector procurement requirements.
run.events can integrate with virtually any tool through its API. Our API & Integration service team handles the connection setup, so whether you use a CRM, marketing automation platform, payment provider, streaming service, or business intelligence tool, we can build the integration for you.
Yes. run.events provides an API for syncing attendees, registrations, sessions and other event data with your own systems. Our integration team can set up and maintain connections to your existing tech stack on your behalf.
run.events offers three support tiers: Standard (business-hours support, 9am–6pm CET, Monday–Friday), Premium (priority response and a dedicated account manager), and Ultimate (extended hours plus emergency weekend support for active events). All customers receive priority handling for critical issues during live events, regardless of tier.
Standard works well for smaller events with a dedicated in-house tech team. Premium is ideal for growing events that need regular guidance. Ultimate is designed for mission-critical or large-scale events where real-time support during the event itself is essential.
Yes. Premium and Ultimate Customer Care can be booked and cancelled on a monthly basis, giving you full flexibility to adjust as your event calendar changes.
Premium and Ultimate customers are matched with an account manager based on industry expertise, event type, and timezone compatibility. That person becomes familiar with your setup and is your direct contact for all platform matters.
Cvent is one of the largest event management platforms globally, with broad enterprise adoption and strong venue sourcing and RFP tooling. run.events differs in three key areas: all data is EU-hosted (Cvent is US-based), pricing is a single annual subscription rather than per-module enterprise licensing, and abstract and agenda management for congresses and professional conferences is built-in rather than add-on. Teams typically switch when US data residency becomes a compliance issue, when costs grow unpredictably with scale, or when they need tighter abstract and speaker workflow tools. Migration typically takes 2–4 weeks.
RainFocus is strong in large-scale enterprise technology events, with deep Salesforce integration and rich marketing analytics. run.events differs in: full EU hosting and GDPR-native data handling, broader abstract and speaker management for academic and professional conferences, and more flexible pricing suited to event agencies, associations, and multi-event portfolios. Teams typically switch when they need EU data residency, stronger abstract management, or a more cost-effective subscription for organisations running several events per year. Migration typically takes 2–4 weeks.
Most organisations are fully migrated within 2–4 weeks. The exact timeline depends on event volume, data complexity, and integration requirements. A migration specialist provides a customised timeline during the initial consultation.
Yes. Our parallel operation approach lets you continue selling tickets and managing registrations without interruption. We synchronise data between systems until you are ready for the final cutover, ensuring zero disruption to ongoing operations.
All historical data can be transferred to run.events. Comprehensive data mapping ensures that past event records, attendee data, and analytics remain accessible for future reporting.
Our migration specialists map all custom fields before transfer. For integrations, we provide documentation and support for connecting run.events to your existing tech stack — including CRM, marketing automation, and business intelligence tools.
You are assigned a dedicated Migration Specialist for the entire migration journey. You also have access to our technical support team, comprehensive documentation, and training resources. Post-launch, a Customer Success Manager ensures ongoing optimisation.
Yes. Discounts range from 20% to 100% of standard pricing depending on the organisation's size, budget, and event scope. Many smaller community organisations qualify for completely free access.
For registered non-profits, we request proof of tax-exempt status. For informal community groups, a brief description of the organisation's mission and planned event impact is sufficient.
No arbitrary limit. Your package is tailored to your actual needs, whether that is one annual event or multiple gatherings throughout the year.
Yes. Community partners receive the complete run.events platform with all the same features available to commercial clients. The only difference is the pricing.
Based on run.events platform data, the best-performing ratio is approximately 55% general admission, 25% mid-tier, 12% premium, and 8% strategic allocation. For professional training events the ratio shifts to 40% GA, 35% mid-tier, 15% premium, and 10% strategic. The key is maintaining proportional relationships between tiers, not fixating on absolute percentages.
The differential between your lowest and middle tier should be 2.3–2.7× to create sufficient value contrast. The differential between middle and premium should be 1.8–2.2× to signal exclusivity while remaining attainable. This architecture creates clear value separation and motivates upgrades.
Watch four indicators: (1) conversion rate drops below 2.5% on marketing traffic, (2) tier distribution deviates more than 15% from projected ratios, (3) social sharing rates decline more than 20% week-over-week, or (4) cart abandonment exceeds 65%. When at least two trigger simultaneously, act within 24–48 hours.
A reliable starting formula: (physical ticket price × 0.35) + direct digital delivery costs + platform fees. On top of this, create digital-exclusive benefits valued at 15–20% of the ticket price so that online attendance is positioned as a distinct experience — not just a cheaper version of in-person.
Our team is happy to walk you through anything — book a 15-minute call and get answers tailored to your events.
REQUEST A DEMO