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Event Technology

Master your event email communications with run.events

Jun 18, 2024 / 3 min read
By: Nicholas Royal, Customer Success
Email communications are important for the event show-runners, and run.events let's you master them with ease.
Effective event organization depends on tailored communication with your attendees. You need to inform delegates about event details and market future editions to them post-event. Sponsors require updates on their tasks and timelines, along with pitches for next year's event. Additionally, coordinating with speakers is crucial for managing your agenda and content.
 
run.events enables you to customize your email communications for each of these groups, as well as to sub-segment them, allowing you to send emails to specific subgroups. Want to email only VIP ticket holders? No problem. Only platinum-level sponsors? Done. Only speakers covering a certain topic? Absolutely.
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Moreover, these emails can be branded with your event's identity and sent from your email address on your domain. run.events makes all of this possible.
 
1. Segment Your Audience:
Every attendee is unique, with varying roles, ticket types, preferences, job functions, and more. To effectively reach them, segment them based on these parameters. This allows you to create precise messaging to different attendee groups directly from run.events.
 
2. Personalize Your Messages:
In a world where the average person receives 80 emails a day, personalization is crucial. run.events enables you to write context-aware mails - you will talk to speakers about their sessions, to sponsors about their sponsorships, and attendees who subscribed for a certain session details and possible changes about that session. No need to leave run.events to achieve any of that.
 
3. Humanize Your Emails:
Instead of sending impersonal "no-reply" emails, use a personal email address for your event communications. run.events allows you to configure your sender email address. Choose between a personalized address with the sender's first and last name or a generic address, depending on what suits your scenario best.
 
 
Recap

In summary, run.events enables you to focus on different attendee segments, personalization, and optimization to have impactful email communications for your event.