1 • Event marketing with run.events Influencer Campaigns 

Probably the most groundbreaking event marketing feature we've introduced so far is the Influencer Marketing Module. This unique module lets you leverage the power of your existing community through a run.events referral model.

Simply put, this feature allows you to empower speakers, sponsors, or even attendees to become ambassadors for your event. They can share unique referral links, promote your event across their networks, earn coins for gamification, and boost ticket sales at no extra cost. This not only extends your reach but also adds credibility and personal endorsement to your marketing efforts, which is often more effective than traditional advertising. It's the digital word-of-mouth.

💡 Pro tip: Personalization and Segmentation:
Marketing personalization has become a key focus in recent years. Instead of sending generic messages to an entire audience, event marketers now segment their audience based on demographics, past behavior, or interests. Make sure to segment your audience and adjust your campaigns accordingly while using the Influencer Marketing Module. Our support team will gladly assist, just let us know.

2 • Recover lost sales with abandoned cart retargeting

Speaking of personalization and segmentation, did you know that a significant percentage of potential ticket sales are lost to abandoned carts? What does that have to do with segmentation you ask? Well, run.events tackles this common issue with precision marketing techniques, such as sending automated emails to remind people who added tickets to their cart but didn’t complete the purchase.

It's an invaluable insight into your customers' journey that lets you know about your audience's buying behavior and allows you to reach them in a completely personalized way. These gentle nudges can significantly increase conversion rates by bringing back those who were on the fence, ultimately boosting your ticket sales and revenue. Offer discount codes to incomplete orders or share useful content to encourage check-outs – the choice is yours and the sky is the limit.

3 • Increase event engagement with push notifications

Speaking of gentle nudges, let me tell you about push notifications. They allow you to stay connected with your audience and keep your sponsors happy. With run.events, you can send out push notifications to notify your attendees about anything event-related during showtime hours, or what we often suggest to our clients, you can use push notifications to communicate your sponsor messages. Another revenue stream opened.

Send sponsor-specific notifications directly to attendees' phones, ensuring that key messages, offers, or content from your sponsors reach your audience, which is ideally their perfect target audience as well. This direct communication channel is perfect for driving engagement, boosting sponsor visibility, and creating added value for sponsors who are always looking for more impactful ways to connect with event participants.

This feature may not increase your event visibility or help with ticket sales. What it does is promote your highest-ranking sponsors resulting in the strengthening of your event's brand image and, most importantly, chips into your revenue stream by making your sponsors happy allowing them to use your event app as an additional marketing channel for them. Win-win-win.

💡 Pro tip: Do not spam your visitors
We can't stress this enough, do not send more than 2-3 sponsor push notifications per day. After all, the most clicked CTA in 2024 is "Skip Ad". Also, scarcity means value.

4 • Dynamic in-app advertising

Let's stay in-app for a moment. One of many distinctive marketing opportunities run.events offers is the ability to customize the header images within the event app. This isn't just about making the app look good, though it certainly helps. Event organizers can sell this space to sponsors, allowing them to showcase their brand prominently within the app. Again, a new revenue stream opens. Think of it as premium ad space in your event app, tailored to the audience that matters most to your sponsors. It's all part of event marketing and keeping your event sponsors happy is one of the top priorities for any event professionals.

5 • Precision Marketing Tracking with UTM Analytics

Let's go back to increasing your ticket sales. The first step is understanding where your ticket sales come from. It's crucial for optimizing your marketing strategy and we at run.events understand this completely since we organize conferences as well. That's why we've decided to build a robust UTM tracking system that allows you to trace every ticket sale back to its source.

Essentially, run.events Precision Marketing Tracking is an attribution tool completely free of cost and built into your existing ticketing system. Whether your attendees come from social media ads, emails, or partner sites, you’ll have the data you need to understand which channels are performing best. These insights will massively help you allocate your marketing budget more effectively and refine your strategies for future events.

💡 Pro tip: What makes Precision Marketing Tracking so special? 
Platforms such as Meta and Google Analytics are facing constant struggles with issues of third-party cookies. We overcame that issue easily because all of our data is contained in one system, the run.events platform. Since our clients' ticketing process is done directly in run.events, we do not need to rely on third-party data. All of the data you see in run.events is 100% proven to be true and accurate.

6 • Badge design and event surveys

Your event’s marketing isn’t just about what happens before or after it. It’s about every detail, including the badges attendees wear. With run.events, you can create custom badge designs that reflect your event's branding and theme, turning a simple badge into a memorable keepsake. A well-designed badge not only serves as a functional item but also as a marketing tool that can spark conversations and engagement.

Additionally, we're aware that sustainability has become a key concern in event planning and marketing. Many events now highlight their sustainability efforts, such as reducing waste, using digital tickets, or supporting local businesses. We're fully on board with this great incentive and all of this is possible with run.events too. Creating eco-friendly badges and marketing these efforts appeals to increasingly eco-conscious attendees.

💡 Pro tip: Self-service is the new norm
Use run.events self-service check-in kiosks to skyrocket your event registration times. With run.events, checking in takes less than 8 seconds per person, literally. Drop us a line so we can tell you more.

Furthermore, run.events allows you to easily create and distribute surveys during and after your event. Gathering attendee feedback in real-time and post-event provides valuable information on what worked well and what could be improved. These insights can (and should) guide your future marketing strategies, helping you better understand your audience’s preferences and needs. By leveraging this feedback, you can refine your messaging, improve event content, and ensure your marketing efforts resonate better with your target audience in the future.

Conclusion

Run.events is way more than just an event management platform. It’s also a powerful marketing tool that offers innovative ways to enhance your event marketing efforts. From dynamic in-app advertising and targeted push notifications to abandoned cart recovery, influencer marketing, and precision tracking, our platform will equip you with all the tools you need to make your event a success. All this is designed to open new revenue streams for your events at zero extra cost. And more is yet to come! Trust me, you'll love it.

Jump on board and take your event marketing to the next level. Book a demo today.