Why printing in full color breathes new life into event badge printers

Oct 30, 2023 / 3 min read
By: Nicholas Royal, Customer Success

The event management and planning industry has witnessed a seismic shift in how badges are designed, created, and used. No longer are event badges simply a functional accessory, worn and discarded without much thought. Today, with advancements like the Epson CW 3500's full color live printing capabilities, printing in full color breathes new life into event badge printers, personalization, and sustainable event management. In this essay, we'll delve into the myriad ways in which full-color printing is breathing new life into event badge printers.


The power of color

With devices like the Epson CW 3500, the era of drab, monochromatic badges is over. The ability to live print in full color means badges can be produced on the spot that is vibrant, engaging, and immediately reflective of the event's theme and branding. This not only adds a touch of professionalism but also creates a lasting impression in the attendees' minds.


Efficiency meets elegance

Event planners and organizers face numerous challenges, and adapting to ever-changing situations is crucial. A lightweight and reliable printer like the Epson CW 3500 breathes new life into event badge printers, ensuring high-quality badges can be easily produced wherever the event is. This efficiency is paired with the aesthetic brilliance that full-color printing offers, making it a winning combination for any event.

Smart solutions for modern challenges

A classic problem with the preprinted badges – ordering too many and wasting the excess or ordering too few and risking a shortage – is now a thing of the past. On-demand printing is both a cost-effective and environmentally friendly solution, eradicating unnecessary waste and reducing the overall carbon footprint. One of the pivotal practices in sustainable badging is to move away from pre-printed badges. On-site badge printing, especially with recyclable materials, reduces waste, eliminates risks associated with human error, and offers unparalleled flexibility and customization. Badge printers like the Epson CW 3500 are at the forefront of this revolution, breathing new life into event badge printing techniques while offering tailored advertising opportunities for event organizers. By printing badges customized to individual visitor preferences, these printers enhance the value of advertising space and ensure sponsors get more bang for their investment.


Pioneering eco-friendly event badging

The demand for sustainable solutions grows as the world becomes more environmentally conscious. Using eco-friendly badge printing solutions can leave a lasting positive impression on attendees, showcasing an event's commitment to environmental preservation. While some plastic use is unavoidable in event planning, introducing eco-friendly badge printing can significantly reduce waste. Not only does this appeal to the increasing number of attendees who prioritize sustainability, but it also encourages other stakeholders in the event industry to adopt environmentally friendly practices. It is sufficient to mention that the latest event badge printers support various types of currently available event badge paper suppliers.



The emergence of full-color badge printing, exemplified by the capabilities of the Epson CW 3500, has transformed the event management landscape. From offering visually stunning badges to pioneering sustainable event practices, this evolution promises event organizers a brighter and more vibrant future.