After the event, sponsors and exhibitors can use run.events for lead analytics and export by going to their sponsor dashboard, where they can sort, filter, and perform advanced lead analytics on their data. Additionally, completing event surveys using the run.events mobile app can be advantageous for both organizers and sponsors/exhibitors, as it can help improve future events, resulting in increased attendee satisfaction and loyalty, more repeat attendees, and positive word-of-mouth marketing, leading to more successful events and stronger partnerships.