run.events' "Precision Marketing Tracking" solves this problem and enables event organizers the full insight into results of their social media ads. It's a key tool in getting exact, useful marketing information. run.events looks for the social media campaigns that bring users to the ticket buying page. It then links this information with actual ticket sales. The result? A clear picture of which social media campaign led to each ticket sale – a level of detail event organizers didn't have before.
run.events now also gives valuable information about purchases that were started but not finished. Why do some people start buying a ticket but stop halfway? Event organizers will get detailed data on where people are leaving the process and why. This feature lets event organizers understand the ways their potential attendees behave as consumers.
run.events' Precision Marketing Tracking is a major change in event marketing. It gives event organizers data-based insights, helping them use their ad budgets more effectively. With this understanding, wasted money on ineffective ads can be greatly reduced or even completely avoided. The guessing that used to be common in the industry is replaced by a confident, informed way of using social media ads. Event organizers can now pick out and focus on the ad campaigns that really lead to ticket sales, making their marketing work better and have a bigger impact.