Events CRM
Manage the full commercial relationship with sponsors, exhibitors, and partners — from first contact to post-event leads. Partnership database, sponsorship packages, sales Kanban pipeline, staff onboarding, task workflows, and a self-service sponsor portal so your team stops chasing.
The AI-Powered run.events Events CRM manages sponsors, exhibitors and partners: the partner database, the sponsorship catalogue and sales, staff onboarding, lead retrieval and a self-service dashboard.
The commercial relationship layer
Build the partnership database, package the offer, close the deal, onboard the staff, deliver the leads — one system covers every stage of the sponsor and exhibitor lifecycle.
Partner Registry
Central registry of customers, exhibitors, service providers, and media at organisation level — reused across every edition of every event.
Sponsorship Catalogue
Build packages from physical spaces (booths, kiosks) and non-physical offers (bag inserts, lunch sponsorships). Multi-level, multi-listing support.
Sales Kanban
Drag-and-drop sponsors across your custom pipeline: Initial Negotiation, Hot Lead, Stalled, Closed. Contracts with their own status lifecycles.
Lead Retrieval
Industry-best: scan badges, 1–5 star ratings, pre-defined labels, notes, giveaway tracking — all from the same run.events mobile app.
Move every deal forward — visually
Define custom sales and onboarding cycles with an intuitive Kanban interface: drag and drop sponsors between pipeline phases, leave comments, and manage the full sales process. Contracts carry their own lifecycle statuses and track sponsorship relations from edition to edition.
Every partner, every person, every task
Keep the partnership database at organisation level. Onboard staff with the right permissions. Assign tasks to individuals or entire categories. Nothing falls through the cracks.
Partner Management
Central registry of partners at organisational level — reused from event to event. Track every contact, every role, every relationship owner.
- Organisation-level partner registry
- Contacts with roles and positions
- Assigned account owners
- Filtered email campaigns (plain or HTML)
Staff Onboarding
Track sponsor and exhibitor staff participation, assign roles with granular permissions, and distribute complimentary tickets automatically.
- Lead retrieval permissions
- Task management access
- Booth purchasing / configuration rights
- Complimentary ticket assignment
Tasks & Work Management
Create tasks for individual sponsors or entire categories (e.g. all gold sponsors, all sponsors with bag inserts). Sponsors update status and chat directly inside the portal.
- Individual or category-wide tasks
- Integrated sponsor chat per task
- Completion, pending, overdue views
- Sponsor status updates in real time
Scan. Rate. Label. Follow up.
Scan badges, rate with 1–5 stars, select labels, write notes, and track giveaways — all from within the regular run.events mobile app. No extra hardware, no extra apps, no extra cost. Organisers access leads per sponsor/exhibitor and download them in Excel or CSV to fulfil requests.
Your sponsors run themselves
Give every sponsor and exhibitor a self-service hub where they manage their team, edit public info, qualify leads, schedule meetings, discover attendees, and run prize drawings. Your team stops being a middleman and starts being a strategic partner.
Package anything. Sell everything.
Create a sponsorship offer catalogue per event: physical spaces (booths, kiosks, launchpads) positioned on venue maps, plus non-physical offers (lunch sponsorships, bag inserts, sessions). Combine them into packages, and sponsors can hold multiple levels — listed multiple times in the app and on the website.
Download the complete
Events CRM brochure
Get the full overview of Events CRM in a beautifully designed PDF — perfect for sharing with your team, stakeholders, or sponsors.
Ready to stop chasing sponsors?
Talk to our team and see how it works for your event.
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