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Event Technology

Ten Reasons Why Even Small Events Need a Professional Event Management Platform

Dec 28, 2023 / 3 min read
By: Edyta Gorzon, Director of Customer Success

Organizers of smaller events, or those just starting out, often face the challenge of affording professional tools. These tools are key to offering a first-class event experience. As a result, they might opt for a combination of tools to support different aspects of event management, hoping that cheaper or even free tools will provide an easy and inexpensive way to start their event.

However, practice shows that the results are often the opposite. As the event grows year after year, the plethora of various tools becomes a growth-stopper. Over time, they become more difficult to replace, even when the event organizers recognize the clear benefits of integrated platforms. Valuable data, crucial for making important data-driven decisions, is contained in separate silos. This vastly reduces its usability and makes it increasingly challenging each year to break those silos and start using data more productively.

And, this is where the power and the pricing model of come into play. By leveraging a platform that encompasses everything from ticketing and financials to marketing and mobile app integration, event organizers can use professional, enterprise tools from the very beginning, without the fear of needing to make huge investments in the early phases of their event.

Most importantly, enables event organizers to easily scale their events year after year. They can be confident that as their events grow, they will be able to rely on the same tools and leverage their data to deliver the best possible experience to their attendees, sponsors, exhibitors, and speakers.


  • Enhanced Attendee Experience: With, the seamless integration of ticketing, badging, and a mobile app provides a smooth and professional experience for attendees, from registration to event participation. This high level of organization impresses attendees and fosters a positive image of the event from the early days.


  • Optimized Financial Management: The combination of ticket sales, invoicing, and financial tracking in one platform allows for precise budget monitoring and cost-effective event management. This integration helps even small events manage their finances like large-scale operations.


  • Streamlined Communication: Unified communication channels for attendees, speakers, and sponsors ensure consistent and efficient communications. This integrated approach prevents misunderstandings and keeps all parties engaged and informed.


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Start with from the very beginning: pricing model enables event organizers to grow their events year after year



  • Data-Driven Decision Making: The large volume of valuable data from ticket sales, marketing analytics, and attendee feedback provides rich insights. These insights enable event organizers to make informed decisions, tailor future events to audience preferences, and continually improve the event experience.


  • Increased Sponsor Value: Integrated management of sponsor sales and sponsor engagement tools allows for tailored sponsor packages and enhanced interaction opportunities. This leads to stronger sponsor relationships and potentially more lucrative sponsorship deals.


  • Dynamic Marketing and Promotion: The synergy between marketing tools and precise results tracking empowers organizers to execute effective, data-driven marketing campaigns. This approach can increase event visibility and attendance, even for smaller events.


  • Effective Agenda and Session Management: Coordinated management of speakers, sessions, and agenda ensures a well-organized event flow, minimizing scheduling conflicts and enhancing the overall content quality of the event.


  • Improved Attendee Engagement: Gamification features, integrated with the event’s mobile app and attendee communications, create an interactive and enjoyable experience. This improved engagement is crucial for keeping the audience interested and involved, and brings additional value to the event organizers, sponsors, and exhibitors.


  • Professional Brand Image: The efficiency and sophistication of an integrated platform reflect positively on the event’s brand image. Even small events appear more professional and trustworthy, attracting higher quality speakers, sponsors, and attendees.


  • Scalability and Flexibility: The ability to manage various aspects of an event from a single platform guarantees scalability over time. This means small events can easily grow and adapt over time without the need for different management tools or strategies.

In summary, the collective benefits of an integrated event management platform's features translate into a more professional, efficient, and engaging event, regardless of its size. This professional approach leads to better experiences for all participants and positions even small events for greater success and growth.