The event industry is evolving. Are you ready?

From AI-powered matchmaking to hyper-personalized experiences, the way we plan, deliver, and analyze events is changing fast. And if you’re a B2B event organizer, marketer, or strategist, you’ve probably already felt the shift. Knowing where the AI hype is going and how to keep up and remain in control of your growth is crucial for anyone in the industry.

That’s why we’re launching inControl Summit 2025

On December 4th in Düsseldorf, we’re bringing together the sharpest minds in event tech, AI, and experience design to explore one core idea:

What happens when AI meets human creativity in the event industry?

Here’s why this one-day summit should be on your calendar and at the top of your professional development list this year.

Beyond AI Hype

AI is everywhere. The future is now, as simple as that. It’s in your social media feed, your inbox, your ads, your event platform, you name it. But how many organizers actually know how to use it strategically? You know, beyond AI-powered texts and visuals.

This summit isn’t about buzzwords or product demos. It’s about real and honest insight from people who have tested AI in real-world event scenarios and have the results to back it up.

Expect speaker sessions that:

• Break down how to use AI for attendee engagement, lead gen, and personalization
• Share actual case studies (not just slides)
• Challenge assumptions and give you a toolkit to lead the change, not just follow it

Learn From the Best

We’ve intentionally kept this event tight: 5 talks + curated networking + real conversations. There are no demo presentations. No sales pitches disguised as sessions. Just leading voices in the events industry (and adjacent industries like marketing, AI ethics, and experience design) sharing what’s working, what’s not, and, most importantly, what’s next.

Stay tuned for the speaker announcement, which will include:

• Renowned event leaders
• Hands-on strategists
• AI visionaries with real use cases
• And of course, a few surprises

It’s an Event Built By Event Pros For Event Pros

Everything about inControl Summit is designed with the modern event organizer in mind. This is more than a conference. It’s a live use case of modern event management in action. inControl Summit 2025 was created by the same people who design, power, and deliver large-scale conferences across Europe, the team behind run.events. Everything we’re building into this summit reflects the real-world needs of modern event professionals like you. This is a real-time showcase of what event excellence looks like when people and tech work together.

Join a Community That Gets It

When was the last time you attended an event and actually felt like the people around you truly understood your challenges? We’re not building a crowd. We’re building a community. A curated group of 300 B2B event professionals who want to learn, share, and push the industry forward. This is where partnerships start, friendships form, and ideas ignite.

And yes, there’ll be coffee. Real coffee. None of that vending machine stuff.

You’ll Leave With More Than Notes

You’ll leave with:

• New tools to make your events smarter
• New contacts who speak your language
• New confidence to lead the conversation about AI in your company or agency
• And maybe a case study you’ll star in next year

And if you’re still not sure, don’t worry – we back every ticket with a value guarantee. If you feel the content didn’t deliver actionable insights, we’ll follow up with you 1:1 to make it right.

Early Tickets Now Available

Tickets are strictly limited to 300 attendees. The Early Bird price is just €449, and trust us, they won’t last long.

👉 Get your ticket now