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Convince Your Boss: Emma's Story

Is your complex event tech stack causing more problems than it solves? You're not alone. Many organizations find themselves managing a mosaic of different tools that don't work well together. Read Emma's story to learn how she successfully made the case for complete platform consolidation with run.events—and delivered dramatic cost savings and efficiency gains.

Use her approach and compelling financial arguments to build a business case for transforming your organization's event technology landscape.

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emma-story
Emma's Story: From Complex Tech Stack to One Unified Platform

Emma's Story: From Complex Tech Stack to One Unified Platform

As Head of Event Technology, Emma managed an increasingly complex event tech landscape. After years of adding new tools for specific needs, they were using different solutions for registrations, speaker management, a separate mobile app, custom solutions for exhibitors, and countless spreadsheets tying everything together.

  • Checkmark High total cost of ownership with multiple licenses and maintenance contracts
  • Checkmark Excessive complexity with considerable effort spent making systems communicate
  • Checkmark Inconsistent experience for attendees and sponsors across multiple interfaces
  • Checkmark Data silos despite integration efforts, with information becoming fragmented or out of sync
  • Checkmark Extended time to ROI, with analysis showing 15+ months with fragmented tools

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emma-solution
How Emma Convinced Her CEO

How Emma Convinced Her CEO

Emma proposed a bold move: replace their entire tech stack with run.events as their single event management platform. She demonstrated how run.events could cover all core functions their patchwork stack handled, but within one cohesive system.

  • Checkmark Plan: Complete end-to-end event planning—managing the call for papers, speaker database, agenda scheduling, and budgets
  • Checkmark Market: Integrated tools for promo codes, segmented email campaigns, and tracking conversions from marketing efforts
  • Checkmark Sell: All ticketing and registration with flexible options and secure payments to streamline the purchase process
  • Checkmark Deliver: Integrated on-site operations with badge printing, QR check-ins, and a white-labeled event app
  • Checkmark Analyze: Post-event analytics aggregating feedback, engagement data, and financials in one reporting module

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business-case
The Financial Case That Won Executive Approval

The Financial Case That Won Executive Approval

The financial upsides of full consolidation were compelling. Emma presented a detailed ROI analysis that demonstrated significant cost savings and operational improvements.

  • Checkmark Dramatic Cost Reduction: Organizations report cutting event tech costs by up to 50% through consolidation
  • Checkmark Accelerated ROI: Achieving return on investment within 6-12 months instead of the industry average of 15+ months
  • Checkmark Lower Overhead: Elimination of integration needs freed IT resources from maintaining custom connectors
  • Checkmark Staff Efficiency: Team members refocused from system administration to value-add activities
  • Checkmark Reduced Risk: Fewer points of failure with one platform instead of many interconnected systems

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The Transformation Emma Delivered

The Transformation Emma Delivered

Six months after implementing run.events as their unified platform, Emma's team achieved remarkable results that validated their bold approach.

  • Checkmark Reduced annual event tech costs by 52%, freeing budget for other initiatives
  • Checkmark Team spending 70% less time on system administration and more on strategic event planning
  • Checkmark Increased NPS scores from attendees by 15 points due to consistent, seamless experience
  • Checkmark Improved sponsor retention rate with single portal for all exhibitor needs
  • Checkmark Comprehensive event analytics providing true ROI calculations for all events

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full-platform-benefits
Complete Consolidation Benefits

Complete Consolidation Benefits

Ready for a comprehensive transformation of your event tech stack? Emma's approach demonstrates how complete consolidation with run.events delivers maximum value.

  • Checkmark Simplify, Save, Succeed: Cut costs while improving event outcomes
  • Checkmark One System for Everything: From planning to post-event analysis in a single platform
  • Checkmark Enterprise-Grade Features: Compliance with e-invoicing standards, scalability for large events
  • Checkmark Unified Experience: Every stakeholder interacts through one consistent platform
  • Checkmark Future-Ready: Position your organization ahead of the curve as the industry moves toward integrated platforms

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