In Control. Summit | Beyond AI Hype | December 4, 2025
In Control Summit Background
In Control. Summit Logo


Beyond Hype:
AI in the Event Industry

Where hype ends, the experience happens.

REGISTER NOW WHY ATTEND
*For Event Leaders, Not Followers.
December 4, 2025 · Congress Center CCD Düsseldorf

Beyond AI Hype

The summit for event leaders who demand results over speculation.

Limited to 300 Event Professionals

Secure your position at the only AI summit that matters for the event industry.

RESERVE YOUR PLACE

AI Is Transforming Events.
Are You Ready?

AI is revolutionizing how we plan, design, and deliver events from smart automation to predictive engagement. But how do you separate real innovation from the hype?

In Control. Summit 2025 is the first event designed specifically for event professionals to explore AI across the entire event lifecycle: strategic and human-centered.

Lead With Confidence
In An AI-Powered Future

Whether you produce conferences, lead marketing campaigns, or manage venues - this event gives you the skills and insight to lead with confidence.

Strategic December timing: Integrate AI implementation directly into your 2026 planning cycle. Gain 3-6 months competitive advantage while competitors remain in the theoretical phase.

One day of clarity that eliminates months of costly trial and error.

Content Focus

Three Critical Areas of Focus

The Intelligence Layer

Discover how leading organizations deploy sophisticated AI to transform event data into strategic insights. Learn frameworks that bridge the gap between raw information and decision advantage.

New Experiences

Master the balance between AI automation and authentic human experiences. Explore how matchmaking algorithms and intelligent personalization enhance rather than replace meaningful connections.

Ethical AI Governance

Navigate the EU AI Act and establish governance models that protect reputation while driving innovation. Learn evaluation frameworks for selecting partners based on ethical practices and real results.

Designed For Event Leaders Across the Event Ecosystem

Strategic content for those responsible for event innovation and execution.

Event Production Leaders

Directors and managers seeking to integrate AI across planning and execution workflows

Conference & Expo Strategists

Organizers focused on enhancing attendee journeys and exhibitor ROI through intelligent systems

Agency Innovation Directors

Creative and strategic leaders evolving experiential marketing through AI-enhanced engagement

Venue & Platform Executives

Technical directors creating intelligent spaces and digital environments that adapt to audience behavior

In Control. Summit 2025 Agenda

Where Real Innovation Meets Business Impact

December 4, 2025
Congress Center CCD Düsseldorf, Germany

Morning Sessions

08:30-09:00

Arrival & Registration

Step into a seamless welcome experience where AI recognition streamlines your check-in process. As you enter, your summit app comes to life with personalized agenda highlights and carefully matched networking suggestions.


Challenge: Traditional check-in bottlenecks
Benefit: Frictionless first impressions
09:00-09:30
OPENING KEYNOTE

The AI Reality Check - Beyond the Hype Cycle

Highlight
International Keynote Speaker, Summit Host

A refreshingly honest assessment of where AI truly stands in the events industry, cutting through the noise with visual evidence of what's delivering value.

Participate in our live audience pulse poll to see how your AI maturity compares with peers across the industry. Get a clear understanding of what's just empty promises versus what's creating measurable impact today.


Challenge: Separating innovation from buzzwords
Benefit: Confident technology investment
09:30-10:30

The Intelligence Layer: Making Sense of Your Event Data

Turning data into decisions that drive measurable business outcomes.


The 5 Numbers That Sell Out Events 15 min

Forget vanity metrics. These five numbers drive actual revenue. Period. We'll show how real events used these exact metrics to transform from half-empty to wait-listed, with sponsors fighting to get in.

Data That Doubled Revenue: One Event's Journey 15 min

No fluff. No theory. Just the raw story of how one event team replaced hunches with hard data and saw immediate results. Real implementation. Real ROI. Real lessons..

2026: Invest Here, Ignore There 30 min

Your no-nonsense guide to what actually matters next year. Which innovations deserve your budget and which "game-changers" are empty hype? Straight talk for leaders who need to make the right calls.


Challenge: Data Overload
Benefit: Strategic roadmap
10:30-10:45

Networking Break

Let our app's connection engine go to work for you with AI-curated networking suggestions.


Challenge: Making meaningful connections
Benefit: Personalized networking
10:45-12:00

New Experiences: Redefining Human Connection Through AI

Highlight

AI-Enhanced Relationships: Transform event networking from random encounters to strategic connections.


The Matchmaking Revolution 15 min

Discover how sophisticated AI is transforming event networking with tangible ROI examples from organizations that have mastered the balance between algorithmic efficiency and authentic human connection.

Panel Discussion: Approaches to Business Matchmaking 30 min

Three seasoned professionals reveal distinctly different approaches to relationships across diverse event formats, highlighting successes, failures, and implementation hurdles they overcame.

Live Matchmaking Demonstration 25 min

Become part of a living experiment in AI-powered matchmaking. Using your mobile device, participate in a large-scale demonstration that reveals matchmaking principles in real-time with immediate takeaways.


Challenge: Random vs. valuable connections
Benefit: Higher rebooking rates
12:00-13:00

Networking Lunch (AI Enhanced)

Elevate your lunch conversations with AI-generated discussion prompts based on your morning session engagement.

Your app will highlight recommended connections and conversation starters tailored to your interests. Sponsors host themed tables addressing specific AI implementation challenges—perfect for continuing discussions with newfound connections.


Challenge: Superficial lunchtime chat
Benefit: Meaningful mealtime discussions

The Definitive AI Event for Event Leaders

With strictly limited capacity of 300 leaders, this exceptional gathering is positioned to reach capacity well ahead of the event date.

Secure Your Place Executive Team Registration



Afternoon Sessions

13:00-14:15

New Experiences: AI That Transforms Operations.

Highlight

This high-impact session reveals how leading event organizations are deploying Responsible AI automation far beyond basic chatbots to revolutionize their operational backbone. .


Beyond the Chatbot: Responsible AI Implementation 15 min

This energetic post-lunch session unveils automation strategies that deliver meaningful business impact while adhering to ethical AI principles, with compelling before/after visuals and concrete ROI figures.

EU AI Act: Navigating Compliance in Event Tech 20 min

Break down complex regulatory requirements into practical implementation steps, understanding risk categories relevant to event AI and how to ensure your technology stack remains compliant while still delivering business value.

The Innovation Showcase 40 min

Three pioneering professionals share their most transformative AI implementations in concise, visually rich presentations with actual metrics, ROI figures, and implementation insights you can apply immediately.


Challenge: Ethical automation barriers
Benefit: Compliant efficiency gains
14:15-14:30

Mental Energy Refresh

Recharge with a brief, expertly guided movement session designed to combat post-lunch fatigue.


Challenge: Post-lunch energy slump
Benefit: Refreshed focus and engagement
14:30-15:15
SPECIAL

Panel Discussion: Experts Clash on AI's Hottest Debates!

Hosted by Summit Host, Moderated Panel Discussion

Four diverse experts engage in a substantive, sometimes provocative debate on the most pressing issues in event AI.

From privacy concerns to the balance between human touch and automation, each segment explores competing perspectives with nuance and depth. Contribute your viewpoints through live polling as our moderator weaves audience insights into this dynamic conversation, concluding each topic with actionable takeaways.


Challenge: One-sided AI narratives
Benefit: Balanced decision-making
15:15-16:00
CLOSING KEYNOTE

AI Transformation: Your Blueprint for Tomorrow's Success

Highlight
AI Strategist & Author

The AI revolution isn't coming. Tt's already here. Today, we've explored groundbreaking technologies and strategies that will reshape our industries. But knowledge without action creates no value.

Let's transform these insights into your organization's competitive advantage.


Challenge: Turning insights into action
Benefit: Personalized implementation plan
16:00-16:15
SPECIAL ANNOUNCEMENT

In Control. Community Launch

Presented by: Summit Host & Community Lead

Be part of something that extends far beyond today. Join the official launch of the In Control. Community, an ecosystem designed to transform insights into results.


Challenge: Maintaining momentum after the event
Benefit: Ongoing implementation support
16:15-17:30

Reception & Expert Access

Continue your journey in a purposeful networking environment where conversations lead to action.


Challenge: Getting answers to specific questions
Benefit: Expert micro-consultations

The Definitive AI Event for Event Leaders

With strictly limited capacity of 300 leaders, this exceptional gathering is positioned to reach capacity well ahead of the event date.

Secure Your Place Executive Team Registration