Know more about your attendees than their registration forms tell you
Attendee analysis
The Event Intelligence Cloud analyses attendee profiles (GDPR-compliant, with opt-in). It identifies each attendee's role (which can be much more detailed and nuanced than buyer or seller) and explains why. It finds their interests, each with a confidence score and a trend. As long as the attendee has opted in, the profile stays with them across all your events, so it becomes more accurate with every event they attend.