Here is why Fanfold (Butterfly) badge printing revolutionized the event industry
May 23, 2023 • 3 min read • By Nicholas Royal, Customer Success
Here is why Fanfold (Butterfly) badge printing revolutionized the event industry
The event industry faces the imperative of sustainability intersecting with the quest for innovation. This is where fanfold (butterfly) badge printing revolutionized the event industry, emerging as a transformative force while disrupting the event management landscape. Versatile printers are emblematic of this change, blending eco-consciousness and operational excellence, signaling a departure from the usual practices. Here is an introduction to why fanfold (butterfly) badge printing has redefined the event industry, underscoring its impact on environmental stewardship, cost-efficiency, marketing acumen, and attendee experience.
Cost and environmental benefits
A great event historically has been synonymous with significant expenditure and considerable waste. Traditional associations with events, including brochures, lanyards, and badges, have created an environmental footprint that the modern conscience can no longer support. Adopting environmentally friendly event badges, particularly those printed using the Epson CW 3500, has heralded a new sustainability ethos. The printer’s ability to live print full-color badges on-demand circumvents the excess and waste associated with preprinted materials.
Technological prowess and dynamic functionality
The technological sophistication of contemporary badge printers is well-known for their capability to produce vibrant, full-color badges in a single step. This advancement has rendered obsolete the era of monochromatic badges and the ancillary stickers once used to enhance their appeal. Moreover, the printer’s lightweight and reliable design has proven invaluable for event planners, who often operate in dynamic and fluid environments. The agility such equipment facilitates ensures that events can uphold their professional image, regardless of the setting.
The ability to live print in full color means badges can be produced on the spot that is vibrant, engaging, and immediately reflective of the event's branding.
Personalized advertising and marketing efficacy
In the modern event marketing, personalization reigns supreme. The Epson CW 3500 enhances the value of advertising space by enabling the printing of badges with ads tailored to visitor preferences. This amplifies the impact of sponsorships and advertising and ensures a higher return on investment through targeted exposure. Such personalized marketing opportunities are increasingly indispensable in an age where consumer attention is a coveted currency.
Enhancing visitor experience and streamlining entry
At large-scale events, the efficiency of entry points critically shapes the attendee experience. The rapid printing capabilities of the modern badge printers with fanfold (butterfly) badge printing capabilities minimize bottlenecks, ensuring that badges are produced swiftly, thereby facilitating short registration lines and smooth visitor venue entry.
The aesthetics and utility of fanfold (butterfly) event badges
The printer’s proficiency in producing fanfold (butterfly) badges—double-sided prints—adds a layer of functionality and aesthetic appeal. Such badges offer the advantage of displaying information on both sides and provide double the advertising space, making why fanfold (butterfly) badge printing revolutionized the event industry by maximizing event badge utility and aesthetic appeal.
Conclusion
In summary, fanfold (butterfly) badge printing represents a seminal advancement in the event industry. Its implications for sustainability, cost-efficiency, and attendee experience or marketing appeal are multiple. By embracing this technology, the event industry not only adapts to the present trends but also pioneers a future where environmental awareness and operational excellence are bonded together.