The event industry is evolving. Are you ready?

From AI-powered matchmaking to hyper-personalized experiences, the way we plan, deliver, and analyze events is changing fast. And if you’re a B2B event organizer, marketer, or strategist, you’ve probably already felt the shift. Knowing where the AI hype is going and how to keep up and remain in control of your growth is crucial for anyone in the industry.

That’s why we’re launching inControl Summit 2026

On June 2nd, 2026 in Düsseldorf at the Congress Center Düsseldorf (CCD), we’re bringing together 300 event professionals to explore the core theme:

“AI in Events: What’s Hype? What Works? What’s Next?”

Here’s why this one-day summit should be on your calendar and at the top of your professional development list this year.

Beyond AI Hype

AI is everywhere. The future is now, as simple as that. It’s in your social media feed, your inbox, your ads, your event platform, you name it. But how many organizers actually know how to use it strategically? You know, beyond AI-powered texts and visuals.

This summit isn’t about buzzwords or product demos. It’s about real and honest insight from people who have tested AI in real-world event scenarios and have the results to back it up. We’ll explore three key areas:

Personalized Experiences

• AI-powered matchmaking that actually works
• Personalized agenda creation for each attendee
• Real-time AI translation breaking down language barriers
• Live captioning for accessibility

Event Intelligence

• Data-driven sponsor insights that drive ROI
• Analytics for revenue optimization
• Attendee behavior prediction

Operational Efficiency

• Cost reduction through strategic AI implementation
• Marketing optimization that saves time and budget
• Website enhancement with AI tools
• EU AI Act compliance - what you need to know

Expect speaker sessions that:

• Break down how to use AI for attendee engagement, lead gen, and personalization
• Share actual case studies (not just slides)
• Challenge assumptions and give you a toolkit to lead the change, not just follow it

Learn From Industry Pioneers

We’ve curated an exceptional lineup of speakers who are actually implementing AI in their event strategies:

Colja Dams - Global Event Innovation Pioneer

CEO of VOK DAMS, bringing decades of experience in pushing the boundaries of what events can achieve.

Prof. Stefan Luppold - Event Management Academia Legend

From DHBW Ravensburg, bridging the gap between academic research and practical application.

Orla Pearson - Accessibility Innovation Pioneer

CEO of MyClearText, leading the charge in making events accessible to everyone through technology.

These aren’t just talking heads - they’re practitioners who have real results to share.

It’s an Event Built By Event Pros For Event Pros

Everything about inControl Summit is designed with the modern event organizer in mind. This is more than a conference. It’s a live use case of modern event management in action. inControl Summit 2026 was created by the same people who design, power, and deliver large-scale conferences across Europe, the team behind run.events. Everything we’re building into this summit reflects the real-world needs of modern event professionals like you. This is a real-time showcase of what event excellence looks like when people and tech work together.

Perfect for Event Industry Professionals

This summit is specifically designed for:

• Event Management Professionals looking to stay ahead of the curve
• Event Marketing Specialists wanting to leverage AI for better outcomes
• Event Technology Strategists seeking practical implementation insights

Join a Community That Gets It

When was the last time you attended an event and actually felt like the people around you truly understood your challenges? We’re not building a crowd. We’re building a community. A curated group of 300 B2B event professionals who want to learn, share, and push the industry forward. This is where partnerships start, friendships form, and ideas ignite.

And yes, there’ll be coffee. Real coffee. None of that vending machine stuff.

You’ll Leave With More Than Notes

You’ll leave with:

• Practical AI implementations you can start using immediately
• Cost-saving strategies that actually work in the real world
• New connections with 300 like-minded event professionals
• Clear understanding of AI’s impact on the events industry
• Actionable insights to present to your leadership team
• EU AI Act compliance knowledge to keep you ahead of regulations

Get a Preview First

Can’t wait until June? Join our free online MeetUp on December 4th featuring Prof. Stefan Luppold for an exclusive preview of what’s coming at the summit.

Tickets Now Available

With capacity strictly limited to 300 professionals at the Congress Center Düsseldorf, this intimate setting ensures meaningful connections and deep learning.

👉 Get your ticket now

Don’t miss this opportunity to be part of the conversation that will shape the future of events.