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Event Marketing & Communications

Fill every seat.
Know what worked.

Email campaigns, influencer marketing, precision ad tracking, abandoned cart retargeting, push notifications, and in-app announcements. Sell more tickets and keep every attendee engaged — before, during, and after your event.

run.events marketing dashboard with email campaigns, tracking analytics, and communication tools

Sell out your event, then keep them engaged

From the first campaign to the post-event follow-up — every marketing and communication channel in one platform, with full tracking and analytics.

Email campaigns

Send branded emails from your own address to attendees, speakers, sponsors, or custom segments with full open-rate tracking

Influencer marketing

Turn speakers, sponsors, and attendees into promoters. Two clicks to share, zero CPA cost, full attribution tracking

Precision ad tracking

Track social media ads from click to ticket purchase. Know exactly which campaigns sell tickets, not just generate clicks

Abandoned cart recovery

Identify incomplete orders, see where buyers drop off, and retarget with personalised emails and discount vouchers

Push notifications

Reach attendees instantly through the mobile app with room changes, session reminders, and networking prompts

In-app displays

Branded pop-ups and banners for announcements or sponsor promotions — a monetisable communication channel

Flash surveys

Create surveys with multiple question types, send via push notification, and get real-time response analytics

Marketing analytics

Track every touchpoint: email opens, ad conversions, influencer referrals, and ticket sales per campaign in one dashboard

Social Cards designer

Turn your speakers, sponsors, and attendees into promoters. Design shareable social cards with your event branding — choose from templates or build from scratch.

Social Cards designer showing existing card designs for speakers and attendees with event branding
Social Cards template gallery with speaker promotion templates for conferences
Social Cards drag-and-drop editor with design canvas, font settings, and content fields
Email campaigns

Emails your attendees actually open

Segment your audience, personalise your emails, send from your own branded address, and measure the impact. Pre-event announcements, during-event updates, and post-event follow-ups — all from one place.

  • Send from your own email address and branding
  • Target by ticket type, role, or custom segments
  • Pre-event, during-event, and post-event campaigns
  • Open rate and click-through tracking
Influencer marketing

Your network is your growth engine

You already have influencers: your speakers, sponsors, and past attendees. Make it effortless for them to spread the word — just two clicks to share beautifully designed campaign pages. Track every referral back to the individual influencer.

  • Zero CPA cost — leverage your existing network
  • Beautifully designed shareable campaign pages
  • Reward influencers with gamification coins
  • Track registrations per individual influencer
Precision ad tracking

Know which ads sell tickets, not just clicks

run.events tracks the full journey from social media ad click to completed ticket purchase. Connect UTM parameters, custom campaign tags, and email campaigns directly to actual revenue — not just landing page visits.

  • Track from ad click to ticket purchase
  • Works with UTM tags, social ads, and email
  • Revenue attribution per campaign and medium
  • Deep-dive analytics per channel and source
Retargeting

Recover abandoned orders automatically

Know which potential attendees didn't complete their ticket purchase and at which step they dropped off. Retarget them with personalised emails, tailored campaigns, and discount vouchers to bring them back.

  • Identify incomplete orders and drop-off points
  • Retarget with personalised emails and vouchers
  • Track conversion rates of retargeting campaigns
  • Analyse funnel performance from visit to purchase

Keep them engaged on-site

Marketing doesn't stop when the event starts. Push notifications, surveys, and in-app displays keep attendees informed and sponsors visible throughout the event.

Push notifications

Reach attendees in real time

Send instant push notifications through the event mobile app. Room changes, session reminders, networking prompts, and urgent updates — delivered directly to every attendee's phone.

  • Instant delivery to event mobile app
  • Target by attendee segment or location
  • Schedule notifications in advance
  • Deep-links to app sections and sessions
In-app displays

Announce, promote, and monetise

Branded in-app pop-ups and banners for announcements, schedule changes, or sponsor promotions. Include them in sponsorship packages as a premium, measurable communication channel.

  • Branded pop-ups and banner announcements
  • Sell in-app placements to sponsors
  • Schedule displays for specific times
  • Track impressions and engagement
Surveys & feedback

Ask your attendees what they think

Create flash surveys with different question types and send them via push notification. Get real-time insights — per session, per speaker, or across the entire event.

  • Multiple question types and custom forms
  • Send via push for high response rates
  • Real-time survey analytics and reports
  • Per-session and per-speaker feedback
Gamification

Drive engagement through rewards

Create interactive challenges tied to event participation. Attendees collect coins which become their pass to exclusive swag from exhibitors. A live leaderboard keeps everyone on their toes.

  • Interactive challenges and activities
  • Points system with live leaderboard
  • Sponsor prize integration
  • Boost expo booth traffic and engagement
Zero CPA Influencer marketing cost
Full funnel Ad click to ticket purchase
2-click Referral sharing setup
Real-time Marketing analytics

Why integrated marketing matters

Even the best-organised events can only be successful if there are enough attendees. run.events doesn't only help you plan and deliver — it helps you fill the room.

Not knowing where conversions come from is guessing, not marketing

run.events registration forms track where your attendees are coming from. Works with email campaigns, social media ads, and custom UTM tags. Track the user's journey from landing on the event website to ticket purchase.

Your website is the first thing attendees see

run.events perfectly blends into your existing website using embeddable widgets, or our AI Website Builder creates one for you. Either way, your event looks professional from the first click.

Reach your ideal audience at no CPA cost

run.events Influencer Marketing enables event organisers to tap into the power of their network to spread the word and sell tickets. All at zero Cost Per Acquisition.

Is your money being well invested in paid social?

Precision Marketing Tracking gives event organisers full insight into social media ad results. run.events links campaigns that bring users to the ticket page with actual ticket sales — not just clicks.

Related topics

Dive deeper into event marketing and communication best practices

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