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Cart Recovery · Influencers · Attribution · AI Sites

Event
Marketing

Everything that happens between a potential attendee's first exposure to your event and their completed registration. Abandoned cart recovery, multi-channel attribution, influencer campaign management, gamification mechanics, and an AI-powered site builder — all drawing from the same attendee data layer.

Cart RecoveryInfluencer MarketingGamificationUTM AttributionMarketing DashboardsAI Site Builder
run.events marketing dashboard with campaign performance and registration sources

Fill seats, recover revenue, prove ROI

Turn every exposure into a registration, every registration into an advocate, and every advocate into a data point you can measure — all in one marketing suite.

Cart Recovery

Track every session across 13 checkout steps. Pinpoint where people drop off, segment them, and recover with personalised vouchers and email campaigns.

Influencer Marketing

Turn speakers, sponsors, and attendees into brand ambassadors. One-click LinkedIn shares with dynamic cards, voucher attribution, and conversion leaderboards.

Precision Attribution

Auto-capture UTMs across every channel. Segment attendees by source, campaign, or ad platform — and see which investment actually drove the sale.

AI Site Builder

Describe what you want and the AI generates branded, WCAG-compliant pages instantly. Already knows your colours, tickets, agenda, and speakers.

Abandoned Cart Recovery

Recover the sales you're already losing

Track every registration session across 13 distinct checkout steps, pinpointing exactly where potential attendees abandon. Segment abandoned carts by step, country, company, date range, or marketing source, then win them back with personalised bulk campaigns — complete with promotional vouchers and customisable templates.

13-step funnel tracking
Know exactly which step is leaking conversions — and fix it based on data, not guesses.
Smart segmentation
Filter by step, country, company, date range, or marketing source to target the right people with the right message.
Recovery campaigns
Send personalised bulk emails with customisable templates and promotional voucher codes — built for conversion.
Attribution back to source
Every recovered registration stays attributed to its original marketing channel, so your reports stay honest.
Registration Funnel
13-Step Checkout
LIVE
01
Landing
12,480
02
Ticket Selection
8,214
03
Attendee Details
5,906
04
Company Info
4,312
05
Review Order
3,188
06
Payment
2,457
13
Confirmed
2,104
Drop-off at step 05
2,718 carts · $ 163,080
Influencer campaign dashboard with speaker, sponsor, and attendee ambassador metrics
Influencer Marketing

Zero-cost viral marketing, powered by your own community

Transform speakers, sponsors, and attendees into brand ambassadors who share professionally designed campaign cards on LinkedIn with one click. Three campaign types target different audiences, each with dynamic personalisation, voucher attribution, and leaderboards that drive real competition.

Three campaign types
Separate campaigns targeting attendees, speakers, or sponsors with sophisticated audience segmentation.
Dynamic Campaign Cards
Auto-populate each influencer's photo, name, company, job title, and optional voucher code — pixel-perfect every time.
Voucher attribution
Generate unique voucher codes per influencer and track redemption alongside engagement metrics.
Leaderboards & analytics
Rank participants by engagements, conversions, and ticket sales — turning marketing into a competition.
Gamification

Make engagement the game

Set up a virtual currency with custom naming, initial allocation, and earning rules tied to real event activities. Attendees spend coins on giveaways from organisers or sponsors, and even make certain items (like coffee) purchasable with coins to incentivise deeper engagement.

Custom virtual currency
Activity earning rules
Giveaway inventory
Leaderboards
Sponsor attribution
Excel export
Attendee Leaderboard
Event Coins Earned
TOP 10
01
Alice Rojas
Siemens
2480
02
Marcus Holt
SAP
2145
03
Yuki Tanaka
Fujitsu
1987
04
Elena Vasquez
Microsoft
1654
05
Tom Bergström
Volvo
1432
Giveaways claimed: 284
Avg balance: 612
Marketing Attribution
By Channel
30d
90d
Organic search
847 4.2%
LinkedIn Ads
612 6.8%
Influencers
489 9.1%
Newsletter
342 11.3%
Instagram
218 3.4%
TikTok
87 2.1%
Total Registrations
2,595
Best Channel ROI
Newsletter · 11.3%
Precision Tracking & Reporting

Know exactly which campaign earned the sale

Complete multi-channel attribution: automatically capture UTM parameters (source, medium, campaign, content) from newsletters, paid social, organic search, influencer campaigns, AI search, and direct referrers. Then segment attendees by source to analyse conversion rates side-by-side.

Auto UTM capture
Source segmentation
Side-by-side comparison
Geographic distribution
Campaign-level drill down
Date range filtering

Granular ad platform visibility: drill down into Facebook, LinkedIn, Twitter, Instagram, and TikTok campaigns to see exactly which creatives and audiences converted.

AI Site Builder

Describe your page. Get a site.

The AI already knows your event context — colours, logos, ticket types, agenda, speakers, and sponsors — so you never duplicate data. Generate branded, WCAG 2.2 compliant pages in seconds.

AI Page Generation

Describe what you want — registration page, agenda view, speakers showcase, FAQ, or anything custom — and the AI generates professional, branded pages instantly.

  • Typical event pages (registration, agenda, speakers, sponsors)
  • Information and custom pages
  • Automatic brand matching
  • Re-use your existing event data

Multi-lingual Publishing

AI-powered translation and publishing across every language your audience speaks. Centralised media management and documents/downloads keep everything in sync.

  • AI translation per page or site-wide
  • Centralised media library
  • Documents & downloads manager
  • Live, versioned content updates

Accessible by Default

Every page is automatically WCAG 2.2 compliant, responsive, and mobile-optimised. The AI even writes alt text for uploaded images to fulfil accessibility requirements.

  • WCAG 2.2 compliance out of the box
  • Responsive & mobile-optimised
  • AI-generated image descriptions
  • Keyboard-navigable components
AI Prompt
"Create a speakers page grouped by track, with bios and LinkedIn links, matching our purple brand colour."
Colours matched 42 speakers loaded WCAG 2.2 AA Published

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