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Sponsors · Exhibitors · Lead Retrieval

Events CRM

Manage the full commercial relationship with sponsors, exhibitors, and partners — from first contact to post-event leads. Partnership database, sponsorship packages, sales Kanban pipeline, staff onboarding, task workflows, and a self-service sponsor portal so your team stops chasing.

Partner RegistrySponsorship CatalogueSales KanbanStaff OnboardingLead RetrievalSponsor Portal
Sponsor and exhibitor management dashboard with sales pipeline and lead retrieval

The commercial relationship layer

Build the partnership database, package the offer, close the deal, onboard the staff, deliver the leads — one system covers every stage of the sponsor and exhibitor lifecycle.

Partner Registry

Central registry of customers, exhibitors, service providers, and media at organisation level — reused across every edition of every event.

Sponsorship Catalogue

Build packages from physical spaces (booths, kiosks) and non-physical offers (bag inserts, lunch sponsorships). Multi-level, multi-listing support.

Sales Kanban

Drag-and-drop sponsors across your custom pipeline: Initial Negotiation, Hot Lead, Stalled, Closed. Contracts with their own status lifecycles.

Lead Retrieval

Industry-best: scan badges, 1–5 star ratings, pre-defined labels, notes, giveaway tracking — all from the same run.events mobile app.

Sponsorship Sales Lifecycle

Move every deal forward — visually

Define custom sales and onboarding cycles with an intuitive Kanban interface: drag and drop sponsors between pipeline phases, leave comments, and manage the full sales process. Contracts carry their own lifecycle statuses and track sponsorship relations from edition to edition.

Custom pipeline stages
Build your own: Initial Negotiation, Hot Lead, Stalled, Need More Info, Closed, Declined — or anything that fits your sales motion.
Drag-and-drop deal management
Move sponsors between phases with comments and context. The team sees the pipeline in real time.
Contract lifecycle tracking
Draft, Reserved, Signature Pending, Signed — each contract has its own states independent of the sales stage.
Edition-to-edition history
Track every sponsorship relation across years of your event, building a data-driven retention picture.
Sponsorship Pipeline
Q3 · $ 2.4M forecasted
42 deals
Hot Lead
12
Siemens
Platinum · $ 180k
SAP
Gold · $ 95k
Deloitte
Gold · $ 95k
Stalled
8
AWS
Silver · $ 45k
Oracle
Gold · $ 95k
IBM
Silver · $ 45k
Closed
22
Microsoft
✓ Platinum
Google
✓ Platinum
Volvo
✓ Gold
Closed rate: 58%
Avg deal size: $ 72k

Every partner, every person, every task

Keep the partnership database at organisation level. Onboard staff with the right permissions. Assign tasks to individuals or entire categories. Nothing falls through the cracks.

Partner Management

Central registry of partners at organisational level — reused from event to event. Track every contact, every role, every relationship owner.

  • Organisation-level partner registry
  • Contacts with roles and positions
  • Assigned account owners
  • Filtered email campaigns (plain or HTML)

Staff Onboarding

Track sponsor and exhibitor staff participation, assign roles with granular permissions, and distribute complimentary tickets automatically.

  • Lead retrieval permissions
  • Task management access
  • Booth purchasing / configuration rights
  • Complimentary ticket assignment

Tasks & Work Management

Create tasks for individual sponsors or entire categories (e.g. all gold sponsors, all sponsors with bag inserts). Sponsors update status and chat directly inside the portal.

  • Individual or category-wide tasks
  • Integrated sponsor chat per task
  • Completion, pending, overdue views
  • Sponsor status updates in real time
Industry-Best Lead Retrieval

Scan. Rate. Label. Follow up.

Scan badges, rate with 1–5 stars, select labels, write notes, and track giveaways — all from within the regular run.events mobile app. No extra hardware, no extra apps, no extra cost. Organisers access leads per sponsor/exhibitor and download them in Excel or CSV to fulfil requests.

Same mobile app — no extras
1–5 star lead rating
Pre-defined labels
Lead notes & context
Giveaway tracking
Excel / CSV export
Lead Captured
#247
AR
Alice Rojas
Head of Innovation · Siemens
Lead Quality
5.0
Labels
🔥 Hot Lead
Product A
Decision Maker
Notes
"Interested in enterprise plan, wants follow-up next Tuesday with technical team."
Swag bag given
✓ SAVED
Self-service sponsor dashboard with lead retrieval, team management, and meeting booking
Self-Service Sponsor & Exhibitor Dashboard

Your sponsors run themselves

Give every sponsor and exhibitor a self-service hub where they manage their team, edit public info, qualify leads, schedule meetings, discover attendees, and run prize drawings. Your team stops being a middleman and starts being a strategic partner.

Team management
Invite booth crew and backstage staff, assign tickets, configure per-user permissions.
Logo & public info editing
Upload and maintain public description, logo, and contact information — always up to date.
Meeting scheduling
Create available slots, send and receive requests, auto-create lead records on acceptance.
Attendee discovery
Search all attendees by name or company, identify prospects, send personalised meeting requests.
Booth events & prize drawings
Create side events with RSVP and chat, run draws with eligibility rules and animated interface.
Asset management
Upload brochures, PDFs, and product info — organisers can edit directly if needed.
Sponsorship Catalogue

Package anything. Sell everything.

Create a sponsorship offer catalogue per event: physical spaces (booths, kiosks, launchpads) positioned on venue maps, plus non-physical offers (lunch sponsorships, bag inserts, sessions). Combine them into packages, and sponsors can hold multiple levels — listed multiple times in the app and on the website.

Physical spaces on venue maps
Non-physical offers
Custom packages
Multi-level sponsorship
Multi-listing support
Benefits per level
Platinum Package
$ 180,000
Most Popular
Booth 6×6 Premium
Hall A, prime position
$ 85k
Expo Session
45-min speaking slot
$ 35k
Lunch Sponsorship
Day 2, branded catering
$ 40k
Bag Insert
All attendee bags
$ 20k
4 items · Save $ 15k
PDF Brochure · 8 Pages

Download the complete
Events CRM brochure

Get the full overview of Events CRM in a beautifully designed PDF — perfect for sharing with your team, stakeholders, or sponsors.

No email required Instant download Share with your team
Events CRM
PDF · 8 pages

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