Events CRM

One CRM for
every event you run

Attendees, sponsors, speakers, exhibitors — every relationship in one database that carries context from event to event. Stop rebuilding your contact list every year.

See the CRM in action All features

Events CRM showing sponsorship management, customer database, and filtering tools

Built for event teams, not sales teams

Generic CRMs don't understand events. run.events CRM is purpose-built for the relationships that matter: attendees who return, sponsors who renew, and speakers who deliver.

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Unified contact database

Every attendee, sponsor, speaker, exhibitor, and VIP in one structured database — searchable, filterable, exportable

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Cross-event history

See every event a contact has attended, every ticket purchased, every session visited — automatically linked across editions

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Smart tagging

Tag contacts by industry, role, interest, VIP status, or custom labels. Build segments that update dynamically as data flows in

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Engagement scoring

Automatic scoring based on registration frequency, session attendance, feedback participation, and networking activity

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Company profiles

Group contacts by organization. See which companies send the most attendees, sponsor the most events, and grow year over year

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Notes & activity log

Add internal notes, log conversations, and track every interaction. Your team shares context without sharing spreadsheets

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API & integrations

Sync with your marketing automation, membership system, or ERP via REST API. Contacts flow both ways in real time

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Export anything

One-click CSV/Excel exports for any contact list, segment, or filtered view. GDPR-compliant data portability built in

Attendee analytics showing filter panel and attendees by country bar chart

Cross-event profiles

Every contact has a story. Read it.

When an attendee registers for your next event, you already know their history — which events they attended, which sessions they rated highest, which sponsors they visited, and whether they're a first-timer or a loyal regular.

Unified profile with full event attendance history
New vs. returning tracking across all editions
Ticket purchase history with revenue per contact
Session attendance, feedback scores, and favorites
Custom fields and tags that persist across events

Sponsor & exhibitor CRM

Track every sponsor relationship, not just the invoice

Sponsor retention is the difference between a growing event and a shrinking one. The Events CRM tracks the full sponsor lifecycle — from first inquiry to multi-year renewal.

Sponsor pipeline with deal stages and revenue forecasting
Package history across editions — upgrades, downgrades, churn
Lead retrieval results with star ratings and notes
Booth visit counts and exhibitor engagement data
Renewal signals based on satisfaction and ROI metrics

Sponsor lead retrieval showing rated leads with star ratings and sponsorship management

Financial dashboard showing incoming ticket payments and ticket sales revenue chart over time

Revenue analytics

Every euro, tracked in real time

Ticket sales, sponsorship income, service orders, and payment status — all connected to the contacts who generated them. No more reconciling spreadsheets at the end of the quarter.

Ticket revenue dashboards with daily and monthly trends
Incoming payments with status tracking and aging
Sponsorship contract values linked to sponsor profiles
Per-contact revenue calculation across all events
Year-over-year comparison for every revenue stream

Segmentation & outreach

Right message. Right audience. Every time.

Build dynamic segments based on any combination of profile data, event history, and behavior — then send targeted communications directly from the CRM. No export-import dance with your email tool.

Filter by country, company, ticket type, or custom fields
Behavioral segments: frequent attendees, lapsed sponsors, first-timers
Dynamic lists that update as new registrations come in
Direct email and push notification campaigns from the CRM
Communication history logged on every contact profile

Session management showing sessions list, speaker profiles, and session feedback stats

Cross-event Unified profiles

Real-time Live data sync

Zero Manual data entry

1-click CSV/Excel export

Spreadsheets vs. Events CRM

You can keep using five spreadsheets. Or you can use one platform that already knows your data.

Spreadsheets

Manual data entry after every event
No cross-event attendee history
Sponsor ROI calculated by hand
Reports outdated before they're shared
Data lives in someone's laptop
New team members start from zero

run.events CRM

Data flows in automatically from every event
Unified profiles across all editions
Sponsor leads and ROI tracked per booth
Dashboards update in real time
Accessible to your entire team, anywhere
Full context on every contact from day one

See your event data in one place

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EU-hosted · GDPR-native · No commitment required

run.events Blog

Our thoughts on event management, technology, and event communications.

News

run.events AI Website Builder – The Future of Event Websites is Here

We are delighted to announce our new AI Website Builder! Launch a fully branded, mobile‑first, accessible, ticket-ready event website in as little as three clicks and under an hour. Without writing a single line of code, touching WordPress, or waiting weeks for an agency.

Adis Jugo

Mar 1, 2026

Leadership

Bureau International des Expositions (BIE) Selects run.events as Official Event Management Partner for General Assemblies

Strategic partnership enhances event management capabilities for General Assemblies of one of the world’s most prestigious intergovernmental organizations.