Complete CRM for Events

Audience
Management

Every person at your event — attendees, speakers, sponsors, exhibitors, media, VIPs — managed in one place. From first registration to post-event follow-up, run.events gives you complete control over your audience.

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Large conference keynote with full audience, stage lighting, and live presentation — European Collaboration Summit

Core capabilities

Everything starts with knowing your audience

run.events captures, enriches, and activates audience data at every stage of the event lifecycle — giving you the insight to make better decisions.

Unified audience database

Attendees, speakers, sponsors, exhibitors, media, and VIPs — all stored in one structured database with custom fields, tags, and segments. No more scattered spreadsheets.

Smart segmentation

Build dynamic segments based on ticket type, registration date, company, role, session interests, past event history, and custom fields. Target the right people with the right message.

Lifecycle tracking

Follow every person from invitation to registration, check-in, session attendance, engagement, and post-event feedback. Understand the complete journey.

Audience types

Every stakeholder. One platform.

Each audience type gets dedicated workflows, permissions, and communication channels — while you keep the full picture in one dashboard.

Attendees

Registration, ticketing, check-in, session tracking, networking profiles, and post-event surveys — the complete attendee experience

Speakers & Presenters

Speaker portal with bio management, session assignments, abstract submissions, travel logistics, and content upload

Exhibitors

Booth management, floor plan assignments, exhibitor profiles, lead scanning, and real-time visitor analytics

VIPs & Delegates

Priority access, custom badges, dedicated communication tracks, exclusive session invitations, and concierge-level management

Staff & Volunteers

Role assignments, shift scheduling, access permissions, internal communications, and on-site task management

Built for scale

From 50 to 50,000 — the tools scale with you

Whether you're running an intimate board meeting or a major industry conference, run.events audience management adapts to your scale without changing workflows.

Custom registration forms

Build forms with conditional logic, multi-step flows, and custom fields for each audience type

Bulk operations

Import, export, tag, email, and update thousands of records in seconds

Real-time dashboards

Live registration counts, check-in rates, session attendance, and engagement metrics at a glance

Multi-event audience

Carry audience data across events — track returning attendees, loyalty, and long-term engagement

GDPR-compliant data handling

Consent management, data retention policies, and right-to-erasure workflows built in

Attendee using the run.events mobile app to browse sessions and engage with event content

Supercharged by AI

The Event Intelligence Cloud enriches every audience profile automatically — giving you deeper insight without extra work.

AI Enrichment

Every attendee profile is automatically analyzed and enriched with company data, role classification, and interest tags

Smart Segments

AI suggests audience segments based on behavior patterns, registration data, and engagement signals

Predictive Insights

Identify no-show risks, high-value attendees, and engagement opportunities before the event

Matchmaking Ready

Enriched profiles feed directly into AI Business Matchmaking for high-quality buyer-seller connections

Ready to take control of your audience?

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Available on all run.events plans

AudienceManagement