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CASE STUDY 2025 Edition
Experts Live Netherlands

Mobile-First Community Experience

Delivering seamless digital engagement for the Netherlands' premier Microsoft technology conference.

2,250+ Attendees
90% App Adoption
10s Avg Check-in
View Results Read the Story
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Executive Summary

Transforming Tech Community Engagement

Experts Live is a global network that brings together Microsoft executives, MVPs, experts, and community members through regional and country events to share knowledge and expertise about Microsoft technologies. Held on 4 continents around the world, 12+ international Experts Live events take place each year, reaching over 5000+ people.

The yearly flagship event in the Netherlands is one of the largest independent Microsoft technology community conferences in Europe. With a strong focus on knowledge sharing and community building, Experts Live Netherlands has become the go-to destination for Dutch tech professionals seeking practical insights and meaningful connections.

0 +
Tech Professionals
attended the conference
0 %
App Adoption
active mobile users
0 s
Check-in Time
average per attendee
0 +
Sessions
across 14+ tracks
Event Type
Tech Community Conference
Location
Netherlands
Focus Area
Microsoft Technologies
The Journey

From Vision to Reality

1

Discovery

Understanding ELNL's unique community needs

2

Design

Mobile-first UX architecture

3

Deploy

Seamless platform integration

4

Deliver

Flawless event execution

The Challenge

Mobile Experience at Scale

Experts Live Netherlands needed to deliver a premium digital experience for their tech-savvy audience while managing complex multi-track logistics.

  • 1

    Complex Multi-Track Navigation

    Attendees needed to easily navigate between 8 specialized technical tracks without missing relevant content

  • 2

    Efficient Check-in Process

    Processing 2,250+ tech professionals quickly without creating bottlenecks or long wait times

  • 3

    Meaningful Networking

    Facilitating connections between attendees with similar technical interests in a large-scale event

  • 4

    Real-Time Information

    Providing up-to-date information about sessions, room capacity, and schedule changes

The Solution

Mobile-First Platform

run.events implemented a comprehensive mobile-first strategy that supported the full event lifecycle with intuitive tools.

  • 1

    Intuitive Mobile App

    Custom-designed interface with personalized agenda building, intelligent session recommendations, and easy track switching

  • 2

    Rapid Mobile Check-in

    QR code-based verification system integrated with badge printing for sub-10-second processing

  • 3

    Interest-Based Networking

    Connected attendees with similar technical interests and facilitated in-app messaging

  • 4

    Real-Time Updates

    Push notifications, live session capacity indicators, and interactive venue maps kept attendees informed

Platform Features

Comprehensive Mobile Experience

Every feature designed to enhance attendee engagement and streamline operations.

Personalized Agendas

Attendees browsed all 125+ sessions across 14+ tracks and built custom schedules reflecting their interests.

Smart Networking

Interest-based matching connected attendees with similar technical backgrounds for meaningful connections.

Real-Time Updates

Push notifications delivered timely information about schedule changes, room capacity, and announcements.

Interactive Maps

Venue navigation with GPS positioning guided attendees between sessions, sponsor areas, and amenities.

Session Interaction

Live Q&A, polling, and feedback features created interactive experiences during sessions and keynotes.

Content Access

Presentation slides, speaker materials, and resources were available for immediate download through the app.

Impact & Results

Delivering Value to Every Stakeholder

Measurable outcomes that made a real difference for everyone involved.

For Attendees

  • Personalized session recommendations based on interests
  • Quick navigation between tracks with real-time updates
  • Meaningful networking with like-minded professionals
  • Instant access to session materials and resources

For Organizers

  • Real-time visibility into session attendance and flow
  • Efficient check-in process with minimal staffing
  • Instant communication via push notifications
  • Comprehensive analytics on engagement

For Sponsors

  • Digital lead capture with immediate qualification data
  • Enhanced visibility through in-app promotions
  • Direct messaging with interested attendees
  • Detailed analytics on booth traffic and engagement
"
Managing 2,000+ attendees across 12 parallel tracks used to mean juggling multiple systems and constant firefighting. With run.events, everything from ticketing and badge scanning to real-time schedule updates flows through one platform, so my team can focus on creating an amazing experience instead of troubleshooting logistics. The white-labelled mobile app has become essential; attendees love building their personal agendas and connecting with sponsors directly from their phones.
Brenda Kager
Brenda Kager
Vice Chair & Event Manager
"
When we started Experts Live in 2009, we never imagined scaling to the largest Microsoft community event in BeNeLux. run.events has helped us immensely with that growth, giving us enterprise-grade event management while preserving the community-first experience our attendees expect. As someone who's spent 19 years building Microsoft communities worldwide, I can say that finding a platform that truly understands technical conferences is rare, and run.events delivers exactly that.
Maarten Goet
Maarten Goet
Chair & Founder, Experts Live Netherlands | Microsoft MVP & Regional Director
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