Complete Event Foundation & Revenue System
Build your event foundation first, then sell tickets professionally. One integrated system.
1. Setup Foundation
Configure teams, venues, budgets, and policies
2. Smart Pricing
Dynamic pricing captures peak demand automatically
3. Optimized Checkout
2-minute checkout with cart recovery
4. Revenue Analytics
Real-time dashboards track registrations and sales
Event Setup: Your Foundation Control Center
Configure once and every module works in sync. Build your event foundation with professional tools.
Event Configuration
Smart setup wizard with templates for conferences, expos, and roadshows.
Configure once, inherit everywhere
Team Coordination
Role-based access, approval workflows, and task management for perfect team sync.
Clear roles and responsibilities
Budget Control
Templates and real-time tracking with approval workflows to prevent overruns.
Automated spending control
Venue Management
Floor plans, capacity management, and resource allocation for optimal space usage.
Visual layout planning
Core Ticketing Features
Everything you need to sell tickets reliably and at scale.
Dynamic Pricing
AI-powered pricing adjustments based on demand, time, and inventory levels.
Optimized Checkout
Mobile-first checkout designed to minimize abandonment and maximize completion rates.
Global Payments
Support for 30+ currencies with PCI DSS compliance and fraud protection.
Sales Analytics
Live tracking of registrations and sales with forecasting and marketing attribution.
Ticketing Workflow
See how Ticketing removes friction and increases completed purchases.
Before: Friction Points
Traditional ticketing approach
78% cart abandonment rate
Broken checkout flow and payment failures
Fixed pricing misses demand
No early bird or demand-based pricing
Manual refund processes
2-week delays and frustrated customers
After: Smooth Sales
With run.events Ticketing Module
13% cart abandonment with recovery
Optimized checkout plus automated follow-ups
35% revenue boost with dynamic pricing
AI-powered pricing captures peak demand
Instant refunds and 5-star reviews
Automated policy-based processing
Strategic Ticket Architecture
Design ticket types that maximize both revenue and attendee satisfaction with proven strategies.
General Admission
Foundation tier that drives volume and establishes price anchoring. Represents the majority of your ticket inventory.
Strategy: Volume driver with competitive pricing
Premium Experience
Highest profit margin tickets with exclusive benefits. Limited inventory maintains exclusivity appeal.
Strategy: High-margin revenue with exclusive access
Group Packages
Corporate-focused bundles that generate significant pre-event cash flow with bulk purchasing incentives.
Strategy: Corporate acquisition with cash flow acceleration
Professional Governance & Team Management
Protect your event operations with clear responsibilities, change control, and full accountability.
Role-Based Access Control
Granular permissions per module with safety defaults
Approval Flows
Require reviews for pricing, content, and ticketing settings before going live
Complete Audit Log
Every change recorded with who, what, and when for full accountability
Policies & Lock Windows
Protect showtime by freezing critical settings
Publish Controls
Staged changes with preview links and rollback capabilities
Data Compliance
Retention rules and export jobs that meet regulatory requirements
Automation & Smart Templates
Remove repetitive setup tasks with intelligent automation and reusable templates.
Event Templates
Start from proven presets for conferences, expos, and roadshows with pre-configured ticketing.
- Ticket classes and pricing strategies
- Team roles and approval workflows
- Venue layouts and capacity management
Smart Automation
Trigger tasks on status changes, dates, or sales thresholds automatically.
- Auto-open ticket sales when venue confirmed
- Price increases based on sales milestones
- Lock ticket changes before event start
Data Import & Sync
Import attendee lists, pricing data, and product catalogs with validation.
- CSV import with intelligent field mapping
- Duplicate detection and smart merging
- Automated nightly sync processes
Pricing and Promotions Intelligence
Automated pricing and promotion strategies that adapt to demand.
Early Bird Automation
Automatically schedule price increases based on time intervals or sales milestones to create urgency and reward early commitment.
Demand-Based Pricing
Dynamic pricing algorithms adjust ticket costs based on real-time demand patterns, inventory levels, and historical sales data.
Promotional Intelligence
Smart promo code management with usage limits, time restrictions, and audience targeting to maximize conversion without margin erosion.
Sales Impact Timeline
Enterprise Integrations & Connectivity
Connect your existing tech stack seamlessly with robust integration capabilities.
Payments & Finance
Complete financial ecosystem integration for global operations.
- Multi-currency support with automated VAT
- Multiple payment gateway options
- Instant payouts and invoice automation
Marketing & CRM
Sync with your existing marketing and customer relationship tools.
- Audience segmentation and targeting
- Campaign tracking and attribution
- Lead export to CRM platforms
APIs & Extensions
Robust APIs built on the unified foundation from Event Setup.
- Consistent entity IDs across modules
- Secure tokens with granular scopes
- Real-time webhooks and data sync
Complete Financial Operations
Handle every aspect of event finance from initial sale to final reconciliation with professional accuracy.
Global Payment Processing
Multi-currency support with instant payouts
- Multiple payment processors integration
- PCI DSS compliance and fraud protection
- Instant payout to your bank account
- Automated currency conversion
Tax-Compliant Invoicing
Automated invoice generation and VAT handling
- Automatic tax invoice generation
- EU e-invoicing protocol support
- Real-time VAT calculation and reporting
- Downloadable and emailable invoices
Attendee-First Registration Experience
Create professional first impressions that drive conversions and build lasting attendee relationships.
Branded Registration Forms
Fully customizable registration pages that match your event branding and website design for consistent attendee experience.
Key Features: Custom fields, brand colors, logo integration, mobile-responsive design
Self-Service Dashboard
Attendees manage their own tickets, update information, and handle transfers without staff intervention.
Benefits: Reduced support load, instant updates, improved satisfaction
Automated Communications
Triggered email sequences for confirmations, reminders, and follow-ups that keep attendees engaged throughout their journey.
Includes: Confirmation emails, event reminders, post-event follow-up
Professional Event Management
Advanced features that streamline operations and create professional attendee experiences.
Refund Management
Automated policy-based processing
Customizable refund policies
Set rules based on timing, ticket type, or custom conditions
Automated refund workflows
Instant processing for eligible requests without manual intervention
Self-service cancellation options
Attendees can process their own cancellations within policy guidelines
Platform Integration
Seamless connectivity with existing tools
Website widget embedding
Easy integration with existing event websites
Marketing attribution tracking
Track registration sources and campaign effectiveness
Waitlist management
Automated waitlist processing when capacity opens
Why Event Professionals Choose run.events
Trusted by event organizers worldwide for reliable, professional ticketing solutions.
Complete Financial Control
No separate invoicing software required. Tax-compliant invoices are automatically generated and linked to every registration, with real-time VAT reporting built in.
Branded Experience
First impressions matter. Deliver a smooth, branded registration experience that impresses attendees and drives conversions from the first click.
Flexible Ticket Assignment
Group bookings with bulk discounts and early bird pricing. No attendee names required upfront, making corporate purchases frictionless.
Platform Advantages
All-in-One Solution
Ticketing, marketing, and analytics integrated in one platform
Professional Support
Standard, Premium, or Hypercare support levels available
Transparent Pricing
No setup fees, all features included in every plan